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Brand Experience Manager, International Brand Development Team, Old El Paso
at General Mills Other in Other (Published at 25-03-2025)
: Great things are happening in the Europe and Australia (EUAU) region. Each day, our 2,500 plus colleagues bring their passion to our offices, manufacturing sites, R&D center, and commercial/distributor markets across Europe, Australia, and New Zealand. We are energized by over 150 years of bringing people together with the food they love. With beloved brands Old El Paso, Häagen-Dazs, Nature Valley, Betty Crocker, Fibre One, Latina Fresh and more, we are on a mission to become the undisputed growth leader in food for EUAU. In a world that’s ever-changing, we look to stay ahead and seek people who share our love of food and are hungry to shape the future. Job Description:
What your role is Old El Paso is seeking a Brand Experience Manager to join our team. Part of the International Brand Development Team (BDT), our mission is to get more people enjoying the vibrancy of Mexican by making Old El Paso an unmissable ‘family’ ritual.
By joining our team on one of the region’s largest established brands, you’ll build upon your specific brand experience expertise by contributing to creative execution development across multiple markets, as well as collaborating on culturally relevant ideas to create demand for our products and support Old El Paso’s runway for growth.
In this role you will collaborate with internal (in-market brand teams) and external (agency) partners, build your creative execution and production knowledge areas, and sharpen your executional brilliance competence. You will also strengthen your project management and external partner management as you support on the day-to-day relationship with our creative and adaptation agencies.
We are looking for someone who has strong project management skills, a base level of experience working on creative campaigns and a collaborative spirit. This individual understands and is up-to-date with trends, culture, and should be curious about how we can continue to grow the Old El Paso brand through brilliant communications. And ideally you should LOVE tacos and fajitas as much as us …who doesn’t?!
Key Responsibilities Support on coordination of asset needs across markets & media channels
Oversee and manage daily planning and execution needs with both internal and external partners
Lead NPD & social asset development for deployment across Europe & Australia, being the day to day contact with the agencies
Close collaboration with fellow Brand Experience team members both across Old El Paso local markets and broader team with specific areas of expertise (e.g. production, other BX members across brands)
Foster strong relationships with partners by delivering clear direction and honest feedback
Work with the wider team to inspire internal and external brand passion & belief
Manage respective budgets
Be a champion & guardian of the Old El Paso purpose & equity
Support wider Brand Experience Initiatives, sharing learnings & expertise
What you will bring to the team
Position Criteria Bachelor’s degree, preferably in Communications, Marketing, Advertising Proven project management skills and track record of managing multiple projects simultaneously Strong communication skills – Ability to energise teams and communicate feedback clearly Consumer First thinking – Loves thinking about consumers and how best to reach them Learning Mindset – exhibits curiosity and desire to build expertise Collaborative nature – Win as a Team mindset
What’s in it for you?
Work with Heart - offers us flexibility that also requires partnership to ensure we regularly come together in person for those moments that help drive our business forward. Our hybrid work policy means an average of 2 days per week in the office with the opportunity to finish at 15:00 on Fridays.
Wellbeing - We want our people to feel well and thrive, for this we offer free Headspace account for you and up to 5 friends or family members, ongoing activities, Employee Assistance Program and more.
Bonus - Our people are at the heart of what makes General Mills great, so when goals are reached, you'll be rewarded through our bonus scheme.
Health & Dental Insurances – All colleagues get the opportunity to join our insurances from day one.
Family & Carers Leave - Every family is unique. Our approach allows every family to have the opportunity to spend quality time-off to support them from the point of birth or adoption to care, with enhanced covers.
Enjoy other perks like enhanced pension contributions, subsidised canteen, access to both peer-to-peer recognition and discount platforms, 2 extra days for volunteering work, and more...
Great Place To Work
What your role is Old El Paso is seeking a Brand Experience Manager to join our team. Part of the International Brand Development Team (BDT), our mission is to get more people enjoying the vibrancy of Mexican by making Old El Paso an unmissable ‘family’ ritual.
By joining our team on one of the region’s largest established brands, you’ll build upon your specific brand experience expertise by contributing to creative execution development across multiple markets, as well as collaborating on culturally relevant ideas to create demand for our products and support Old El Paso’s runway for growth.
In this role you will collaborate with internal (in-market brand teams) and external (agency) partners, build your creative execution and production knowledge areas, and sharpen your executional brilliance competence. You will also strengthen your project management and external partner management as you support on the day-to-day relationship with our creative and adaptation agencies.
We are looking for someone who has strong project management skills, a base level of experience working on creative campaigns and a collaborative spirit. This individual understands and is up-to-date with trends, culture, and should be curious about how we can continue to grow the Old El Paso brand through brilliant communications. And ideally you should LOVE tacos and fajitas as much as us …who doesn’t?!
Key Responsibilities Support on coordination of asset needs across markets & media channels
Oversee and manage daily planning and execution needs with both internal and external partners
Lead NPD & social asset development for deployment across Europe & Australia, being the day to day contact with the agencies
Close collaboration with fellow Brand Experience team members both across Old El Paso local markets and broader team with specific areas of expertise (e.g. production, other BX members across brands)
Foster strong relationships with partners by delivering clear direction and honest feedback
Work with the wider team to inspire internal and external brand passion & belief
Manage respective budgets
Be a champion & guardian of the Old El Paso purpose & equity
Support wider Brand Experience Initiatives, sharing learnings & expertise
What you will bring to the team
Position Criteria Bachelor’s degree, preferably in Communications, Marketing, Advertising Proven project management skills and track record of managing multiple projects simultaneously Strong communication skills – Ability to energise teams and communicate feedback clearly Consumer First thinking – Loves thinking about consumers and how best to reach them Learning Mindset – exhibits curiosity and desire to build expertise Collaborative nature – Win as a Team mindset
What’s in it for you?
Work with Heart - offers us flexibility that also requires partnership to ensure we regularly come together in person for those moments that help drive our business forward. Our hybrid work policy means an average of 2 days per week in the office with the opportunity to finish at 15:00 on Fridays.
Wellbeing - We want our people to feel well and thrive, for this we offer free Headspace account for you and up to 5 friends or family members, ongoing activities, Employee Assistance Program and more.
Bonus - Our people are at the heart of what makes General Mills great, so when goals are reached, you'll be rewarded through our bonus scheme.
Health & Dental Insurances – All colleagues get the opportunity to join our insurances from day one.
Family & Carers Leave - Every family is unique. Our approach allows every family to have the opportunity to spend quality time-off to support them from the point of birth or adoption to care, with enhanced covers.
Enjoy other perks like enhanced pension contributions, subsidised canteen, access to both peer-to-peer recognition and discount platforms, 2 extra days for volunteering work, and more...
Great Place To Work
