applicants
Marketing Director London, United Kingdom
at Insignia Solutions, Inc. London in London (Published at 18-03-2025)
- Job Reference: 1599511403-2
- Date Posted: 14 March 2025
- Recruiter: Insignia Solutions, Inc.
- Location: London
- Salary: On Application
- Sector: Business development, Creative & design, Marketing, Print, Sales
Job Description
p Insignia Group is a luxury brand specializing in high-end concierge services, personalized financial management, and exclusive lifestyle offerings. With a commitment to delivering exceptional service to our discerning clientele, we are seeking a dynamic and experienced strong Marketing Director /strong to join our team. The ideal candidate will have a deep understanding of the luxury sector, specifically in financial services, and will be responsible for developing and executing high-impact marketing strategies that enhance our brand presence, engage our elite clientele, and drive growth in the luxury services market. /p p As the Marketing Director, you will play a pivotal role in shaping Insignia's strategic vision, promoting our premium offerings, and ensuring our brand resonates with high-net-worth individuals across various platforms. If you are a results-driven marketing leader with a passion for luxury brands and financial services, we invite you to make a significant impact at Insignia Group. /p p strong Key Responsibilities: /strong /p ul li strong Strategic Planning: /strong Develop and execute a comprehensive marketing strategy that aligns with Insignia's brand objectives and market positioning within the luxury and financial services sectors. /li li strong Brand Management: /strong Oversee the creation and implementation of a consistent brand message across all marketing channels (digital, print, events, PR). Ensure that the brand's core values of exclusivity, luxury, and personalized service are effectively communicated. /li li strong Digital Marketing Leadership: /strong Lead digital marketing initiatives, including social media, content marketing, email campaigns, and SEO/SEM strategies, to attract and engage high-net-worth individuals. /li li strong Campaign Management: /strong Design, implement, and track performance of integrated marketing campaigns that drive customer acquisition, loyalty, and retention. /li li strong Client Engagement: /strong Collaborate with sales, customer service, and client relationship teams to understand client needs, tailoring marketing strategies that appeal to the elite clientele. /li li strong Event Marketing: /strong Plan and execute high-end, exclusive events to build brand awareness, engage with clients, and generate new business opportunities. /li li strong Market Research & Insights: /strong Conduct competitive analysis and client insights research to identify trends, opportunities, and challenges in the luxury and financial services markets. /li li strong Budget Management: /strong Manage the marketing budget effectively, ensuring resource allocation supports strategic priorities and maximizes ROI. /li li strong Team Leadership: /strong Lead, mentor, and develop a high-performing marketing team. Foster a collaborative and creative working environment to encourage innovation and results-driven performance. /li /ul p strong Professional Requirements: /strong /p ul li strong Experience: /strong Minimum 10 years of progressive experience in marketing, with a focus on luxury brands or financial services. Proven experience in high-end, personalized marketing initiatives targeted at HNWIs (high-net-worth individuals) and ultra-high-net-worth individuals (UHNWIs). /li li strong Education: /strong A bachelor's degree in Marketing, Business, Communications, or related field. MBA or advanced degree in a related discipline is preferred. /li li strong Industry Knowledge: /strong In-depth knowledge of luxury marketing trends, financial services, and high-net-worth client behaviors. Experience working with exclusive brands in a service-based industry is essential. /li li Expertise in digital marketing, social media, CRM tools, and analytics platforms. /li li Strong leadership skills with experience managing cross-functional teams. /li li Ability to think creatively and strategically to drive brand awareness and business growth. /li li Excellent written, verbal, and interpersonal communication skills, with an ability to craft compelling messaging for elite audiences. /li li strong Track Record: /strong Demonstrated success in delivering results through multi-channel marketing campaigns. Proven ability to increase brand visibility and drive engagement for luxury or financial service brands. /li li strong Cultural Fit: /strong A passion for luxury, high-touch service, and client satisfaction. A customer-centric mindset, with a commitment to excellence and a deep understanding of the expectations of HNWIs and UHNWIs. /li /ul
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