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Function Overview at Coca-Cola

At Coca-Cola, our Marketing function is at the heart of creating memorable connections between our brands and the millions of people we serve every day. We focus on inspiring and engaging consumers through innovative campaigns, digital experiences, and impactful storytelling that bring our iconic brands to life.

What will you do as a Coca-Cola Blaze Graduate?

Through the Coca-Cola Blaze Graduate Program, we are dedicated to accelerating your career with three key pillars:

Experience

• Embark on a 24-month journey with four rotations designed to fast-track your career, building expertise and leadership skills.

• Lead high-impact projects that shape our business and deliver meaningful results.

• Gain invaluable experiences that will prepare you for rewarding leadership opportunities at Coca-Cola.

Exposure

• Connect and collaborate with leaders, mentors, and peers across our global network, building relationships that will inspire and support your journey.

• Receive personalized coaching and career guidance to fuel your growth, helping you thrive and reach your full potential.

• Represent Coca-Cola as a brand ambassador, sharing your story, inspiring others, and driving meaningful change in our communities and beyond.

Education

• Immerse yourself in real-world learning through hands-on projects, market visits, and global meetings that expand your perspective.

• Engage in world-class development programs designed to sharpen your skills and deepen your expertise.

• Access cutting-edge digital learning tools for flexible, interactive learning - empowering you to grow on your own terms.

Key Responsibilities

As a Marketing Graduate at Coca-Cola, you will join a dynamic team focused on driving brand growth, consumer engagement, and market leadership. You will have the opportunity to contribute to exciting marketing campaigns, collaborate with cross-functional teams, and gain hands-on experience in both traditional and digital marketing.

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  Support the development and execution of 360-degree marketing campaigns that resonate with diverse consumer segments.

• Conduct consumer and market research to uncover insights that guide brand strategies and messaging.

• Collaborate with cross-functional teams to align marketing strategies with business objectives.

• Monitor and evaluate the effectiveness of marketing initiatives and campaigns.

• Manage social media and digital marketing channels to foster engagement and drive brand awareness.

• Assist in coordinating product launches, events, and sponsorships to enhance brand visibility.

Qualifications:

• A bachelor’s or master’s degree completed by September 2025.

• Availability to start full-time (36.25 hours/week) on October 1, 2025.

• Legal eligibility to work in the country you are applying for

• No more than 3 years of full-time professional experience.

• Fluent in English with excellent communication and creative problem-solving abilities.

• Demonstrated leadership through roles in academic, extracurricular, or professional settings.

• Desire to lead change, manage complex projects, and collaborate with people in a fast paced, high-performance environment.

• Openness to different perspectives and a proven ability to work effectively with diverse teams.

• Previous internship experience with The Coca-Cola Company or its system partners is an advantage.

• Skills and attributes: Knowledge of key marketing principles and strategies. Passion for brand-building and innovative marketing. Strong analytical skills and attention to detail. Consumer-first mindset with the ability to drive creativity and innovation.

Graduate Program Rewards Package
As a Coca-Cola Blaze Graduate, you’ll enjoy a competitive rewards package designed to celebrate your contributions and support your growth as you kick-start your career.