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Our mission is to make meaningful learning a part of your everyday . The shelf life of our skills is now less than 5 years. So, if you stopped learning today, your skills would soon be irrelevant. Think that’s a big problem? You’d be right.

Enter HowNow. Founded in 2019, our Learning and Skills Platform is disrupting the way people learn and upskill through technology. Whether it's finding a quick answer, learning skills or tapping into shared knowledge, we make it easy for people to learn what they need, when they need it.

Already used by fast-growing scale-ups and global enterprises, such as the UK Government, Investec, and Trainline we’re pushing the boundaries of how people learn. Plus we’ve just raised £9M in funding to fuel the next phase of our journey

Hi I'm Nirosha, the Head of Marketing at HowNow I’m looking for a Content Marketing Creator to join us.

Ready to build a content machine that people can’t ignore?
If you’re not just creating content but crafting conversations, sparking engagement, and shaping narratives that demand attention, we need to talk.

At HowNow, we’re on a mission to revolutionise learning. And to do that, we need a content marketing superstar - someone who can turn big ideas into bold content that cuts through the noise. As our Content Marketing Creator, you’ll own content across social media, newsletters, PR, podcasts, webinars, and beyond. You’ll work closely with our CEO on the L&D Disrupt podcast, helping create the kind of content that industry leaders actually want to consume.

This isn’t just another content marketing role. This is a chance to make a real impact, play a key role in shaping the content strategy, and establish HowNow as a category leader in the learning space. If you’ve got a natural talent for storytelling, and the drive to create content that turns heads - this is your moment.

Alongside the opportunities to develop and grow your career, we're a fun and friendly bunch. Have a watch of the video below to get an understanding of what it's like to work here.

What You’ll Be Doing

Building a Brand People Talk About:

• Create sharp, engaging content for LinkedIn, Facebook, Instagram, and beyond - content that doesn’t just exist, but performs.
• Spot industry trends before they’re trends, and craft stories that position HowNow as a thought leader.
• Report on key industry events and distill insights into high-impact content.

Owning the Podcast & Webinars:

• Work side-by-side with the CEO to develop engaging content for the L&D Disrupt podcast - from scripting and research to creating must-click promotional content.
• Lead the planning and execution of high-impact webinars that drive real engagement, not just attendance.

Crafting Content People Actually Want to Read:

• Write punchy, high-value newsletters that subscribers genuinely look forward to opening.
• Develop PR content and bylined articles that get HowNow in front of the right people.
• Work closely with the Head of Marketing to create thought leadership pieces and reports that shape the industry conversation.

Shaping the Content Strategy & Growth Engine:

• Work with the marketing team to build and execute a content strategy that drives awareness, engagement, and demand.
• Repurpose and amplify high-performing content across multiple formats and platforms to maximise reach.

Tools You’ll Be Using:

• Webflow (CMS) for content management.
• HubSpot for marketing automation and CRM.
• LinkedIn for social media and thought leadership.
• Luma for event management and promotion.
• Canva for quick-turnaround design and branded visuals.
• Subly for video subtitles and content accessibility.

What You’ll Need to Be a Game-Changer

Must-Haves:

3-4 years of content marketing experience, ideally in SaaS or EdTech.
️ A clear, persuasive and engaging writing style - you can distill complex ideas into compelling, digestible content.
A strategic mindset - you understand the “why” behind content, not just the “what.”
Podcast & video content experience - you know how to create, promote, and repurpose long-form content.
Social media fluency - you know how to craft posts that start conversations, not just fill feeds.
Collaboration skills - you thrive in a fast-moving environment and can work across teams.
A go-getter attitude - you’re ambitious, proactive, and ready to take the next big step in your career.

Nice-to-Haves:

Video editing or content production skills.
SEO expertise to optimise content performance.
PR or media experience to land coverage.

What you’ll get:

Our salaries are calculated using a SaaS benchmarking tool called (Figures). The salary band for this role is $40,000-£45,000 per annum. You’ll also receive a 10% performance based bonus on top.

Hybrid working (2x a week in our London office, Wednesdays and Thursdays) and flexible working hours

Work From Anywhere, for up to two weeks per quarter, which you can read about here

Wind-down Fridays. No meetings from 2pm onwards on Fridays, for you to wind down for the weekend. Our HowNow’ers use this time to exercise, study, or spend some time with their family and friends, which you can read about here

Enhanced maternity and paternity policies which you can read about here

25 days holiday, plus bank holidays and your birthday day off

An enhanced employee pension scheme

‍️ Private health insurance through Bupa

An annual £500 learning and development budget

Dog friendly offices - we love our pets!

Monthly socials, which have included mini-golf, Hijingo, shuffleboarding, 5-a-side football and Badminton

Access to the very best learning platform out there (HowNow+) to keep you at the top of your game

Cycle to Work scheme

Financial wellbeing support via Mintago, which includes access to Yellownest where you can receive up to 47% off childcare.

Show Us What You’ve Got!

We don’t just want to see your CV—we want to see your best work. Share your portfolio, top-performing content, and tell us why you’re the content creator we need.

If you’re ready to own content at a company that’s making waves in learning and development, hit apply and let’s create something amazing together.

What's next?

Once you've applied, we'll get back in touch with you. This is usually within the next 3 working days. Sometimes it can take slightly longer, but we will get back to you as soon as we can, irregardless of what the outcome of your application is.

• You'll be invited to a 30-minute video call with Lizzie, our Senior People Partner

• A 45 minute call with Nirosha, our Head of Marketing

• An in-person presentation to some of our Marketing team, all about Content

• A final 30 minute Founder Interview, with Nelson our CEO