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Communications and Media Officer
at Bromley Healthcare Other in Other (Published at 25-02-2025)
£34,521 - £41,956 Inclusive of Hcas
The Communications and Media Officer will focus on driving Bromley Healthcare’s social media presence, creating engaging, accessible content across video and written formats, and supporting stakeholder, press and media relations.
Working closely with internal teams and external partners and agencies, you will create communications that showcase our services, enhance public trust, promote service awareness, and ensure people receive the information they need in the right way at the right time.
Interviews potentially week commencing 17th March 2025
This role will act as acts as a linchpin for operational communications, bridging the gap between strategy and execution by seeing projects through from design to delivery. You will generate, write and design content for a variety of internal and external channels, such as social media, our intranet, weekly staff e-newsletter, stakeholder updates and public-facing website. You will also assist the team on internal and public engagement events and team administration.
This is an ideal role for someone is adept at managing multiple complex priorities, and enjoys balancing creative output with coordinating diverse tasks autonomously in a fast-paced environment.
Bromley Healthcare, as a community interest company, offers an extensive array of services ranging from community nursing, including district nursing and health visiting, to specialised nursing care, along with therapy services catering to individuals across various age groups.
Compensation is contingent upon NHS experience and current banding/pay point.
We provide an outstanding benefits package, which includes pension schemes, discounted gym memberships, a cycle-to-work scheme, access to home furnishings and electronics, access to Employee Assistance Program (EAP), discounts at various high street retailers, eligibility for the Blue Light Card, the opportunity to apply for low-interest personal loans, and an excellent lease car scheme. Additionally, we are continuously striving to enhance our employee benefits offerings.
Social media:
The Communications and Media Officer will focus on driving Bromley Healthcare’s social media presence, creating engaging, accessible content across video and written formats, and supporting stakeholder, press and media relations.
Working closely with internal teams and external partners and agencies, you will create communications that showcase our services, enhance public trust, promote service awareness, and ensure people receive the information they need in the right way at the right time.
Interviews potentially week commencing 17th March 2025
This role will act as acts as a linchpin for operational communications, bridging the gap between strategy and execution by seeing projects through from design to delivery. You will generate, write and design content for a variety of internal and external channels, such as social media, our intranet, weekly staff e-newsletter, stakeholder updates and public-facing website. You will also assist the team on internal and public engagement events and team administration.
This is an ideal role for someone is adept at managing multiple complex priorities, and enjoys balancing creative output with coordinating diverse tasks autonomously in a fast-paced environment.
Bromley Healthcare, as a community interest company, offers an extensive array of services ranging from community nursing, including district nursing and health visiting, to specialised nursing care, along with therapy services catering to individuals across various age groups.
Compensation is contingent upon NHS experience and current banding/pay point.
We provide an outstanding benefits package, which includes pension schemes, discounted gym memberships, a cycle-to-work scheme, access to home furnishings and electronics, access to Employee Assistance Program (EAP), discounts at various high street retailers, eligibility for the Blue Light Card, the opportunity to apply for low-interest personal loans, and an excellent lease car scheme. Additionally, we are continuously striving to enhance our employee benefits offerings.
Social media:
- Responsible for growing Bromley Healthcare’s social media presence and video content strategy, aligning with organisational goals and community needs.
- Collaborate with BHC services, Integrated Care Boards (ICB), local authority communications teams, and key target audiences to establish communication priorities, set out a forward planner for digital campaigns, and develop key content.
- Empower service leads to take ownership of social media sub-accounts, including developing a process for monitoring, advising, and providing relevant training for service leads.
- Create, source, and design social media content based on planned requirements, including public awareness days and campaigns, adapting content for the relevant audience and platform.
- Take editorial responsibility for social media content, ensuring information is accurate, timely, and compliant with legal requirements through appropriate quality control systems.
- Assist in gatekeeping social media channels, prioritising and editing requests for content and posts from outside the team.
- Monitor social media channels, respond to enquiries from staff and the public, handling complex and sensitive information, and developing appropriate responses to protect Bromley Healthcare’s reputation.
- Recognise, remove, and report/escalate inappropriate posts and comments on social media channels as necessary.
- Produce progress and performance reports relating to social media analytics to monitor usage, user experience, and inform future development.
- Support the end-to-end redevelopment of the public-facing website (Concrete 5) and colleague intranet (SharePoint), from scoping, staff and stakeholder engagement, and sourcing/writing content to design, build, and roll-out.
- Collaborate with internal teams and external agencies to deliver an accessible and user-friendly platform.
- Monitor and evaluate the impact of digital strategies, providing quarterly updates to commissioners where required and bi-annual reports to the BHC executive board.
- Ensure all digital content, including website and social media content, is compliant with required accessibility standards, BHC and NHS branding guidelines, and GDPR.
- Ensure that no non-compliant PDFs are uploaded to digital platforms.
- Serve as the primary contact for media inquiries, draft press releases, and support the management of media coverage to ensure positive representation of Bromley Healthcare.
- Support the Head of Communications and Engagement in handling media relations, crisis communications, and managing reputational risks.
- Plan and implement targeted communications and marketing campaigns aimed at influencing health behaviours, increasing service uptake, and reducing health inequalities.
- Develop high-quality written content tailored to different audiences, including newsletters, announcements, reports, and promotional materials.
- Identify new opportunities for engaging with the public, stakeholders, and staff through digital channels, working closely with the wider communications team.
- Use design tools like Canva to create visually dynamic and engaging multimedia content, including posters, flyers, brochures, and infographics.
- Develop patient and staff testimonials and case studies (written and video) that showcase Bromley Healthcare’s impact.
- Participate in the design and creation of communications tools such as photographs, posters, and leaflets.
- Support the planning and delivery of online and in-person events, enhancing community engagement and promoting health services.
- Oversee photography and filming activities to support digital content creation and media relations.
- Attend events to engage with communities, capture photographs and video footage, and conduct any necessary filming.
- Support the management and administration of communication channels, including dealing with enquiries from the communications inbox, website content editing, social media training, and administration.
- Gatekeep accessible and engaging content across all digital channels.
- Produce and design accessible corporate documents for digital channels, ensuring compliance with accessibility standards.
- Provide advice regarding social media channels on a day-to-day basis and as part of key project development.
- Maintain and manage the organisation’s photo library, ensuring the use of images complies with GDPR and Health & Safety standards.
- Provide analytical data and reports to demonstrate the performance of digital channels, helping monitor usage, user experience, and inform future development.
- Develop quality control processes to ensure all social media content meets organisational requirements and accessibility standards.
