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Who we are We’re the people behind the global loyalty currency, Avios, and home to three ambitious, growing businesses; IAG Loyalty, BA Holidays and The Wine Flyer. Each business has its own goals and strategy, but collectively we create brilliant experiences for our global customers. We're on a truly exciting journey of growth and transformation – we're going places! It means we have a fantastic story to tell our people and the rest of the world. This is where you come in. The opportunity ✨ This is an exciting new role, sitting within the Avios Brand Team. With a focus on setting up and managing our new Avios Social Channels, this role presents a unique opportunity for the right candidate to drive fame for the Avios brand in digital channels. What you'll get up to Strategy and Management:

• With the Brand and Marketing Lead, develop and implement the overall social strategy, ensuring alignment with brand guidelines and business objectives.
• Develop and maintain editorial calendar to ensure timely delivery of content and alignment with marketing initiatives across organic and paid channels.
• Work with agency partners to own the creative end-to-end process of social content and social campaigns.
• Stay up to date with industry trends, emerging technologies, and best practices in branding and content marketing within social environments to continuously improve strategies and tactics.

Budget Management:

• Forecasting, requesting and managing overall social budget, including budget for influencers and content creators, as well as giveaways and paid boosting.

Content Creation:

• Managing the production and editing of high-quality, visually appealing social content, ensuring consistency in brand messaging, tone, and visual identity across all social channels.
• Creating engaging and impactful social media campaigns that drive brand awareness and engagement.
• Briefing designers and creators to deliver truly inspiring, best-class content for all channels and working with marketing managers across the wider marketing team to ensure social content for non air partnership campaigns are aligned with our overall social strategy

Community:

• Managing community management, building and nurturing the brand across social channels, ensuring that all social mentions of the brand are reviewed and responded to appropriately.
• Monitor brand mentions, sentiment, and reputation across various channels, and develop strategies to address any issues or opportunities and identifying and collaborating with influencers, partners, and industry stakeholders to amplify brand reach and engagement.

Reporting:

• Monitor and analyse content performance to optimise content strategy and drive improvements in engagement and conversion rates. Use this analysis to make data-driven changes to the output of our social channels.
• Monitor and analysing social media performance metrics to identify areas for improvement and make data-driven changes to the output of our channels

What we need from you

• Previous experience in an agency, or B2C marketing function.
• Strong strategic skills in social media measurement, reporting, and the ability to articulate the impact of social media initiatives to senior leadership.
• Experience managing agency relationships, content calendars, and using social media tools like Canva to create content.
• You’ll be passionate about your area of expertise, keeping abreast of current/ future trends and best practice in the industry
• You'll be open and collaborative, with the ability to work with and positively influence stakeholders

We may not be right for you if: You only want to focus on your to-do list; we’re a small, high-performing team, we help each other to succeed. You value perfection over fast iteration and progress; IAG Loyalty moves fast, we learn and iterate as we go; our environment isn’t right for everyone. You’re looking to create but not build; this is an end-to-end role, you need to be comfortable owning your space, from ideation through to delivery and review. If you're ready to make an impact, push boundaries, and embark on a journey of continuous growth, we want to hear from you! Don't let a few unchecked boxes hold you back—your unique perspective and talents are what we value most. The role has a blended base, between our Central London office and home. We trust you to make the right decision about the type of work that is best done in each location. We expect you’ll achieve a 50/50 split between the two and there may be times where you’ll want to visit our other locations to tell their stories, too (fully reimbursed). In return you'll get Perks that take you places: ✈️

• Access to non-contractual Annual Bookable Travel Concessions for you and up to 3 nominees
• Unlimited standby and premium standby fares for you and your nominees on the full British Airways network and numerous other partner airlines from day one
• 20 days working from abroad in Europe per annum.
• Annual Bonus (dependant on company and individual performance)
• Company pension of 9% (6% contribution from IAGL, 3% employee contribution)
• 25 days annual leave, + 2 days charity leave and a day off on your birthday
• New joiner, birthday and recognition Avios

Equity, Diversity and Inclusion at IAG Loyalty Our vision, 'to create the world's most rewarding experiences,' applies not only to our customers but for our colleagues too. It's about taking belonging seriously, actively fostering a culture where everyone feels welcomed and valued by embracing diverse identities, personal histories, and perspectives. This commitment makes IAG Loyalty a rewarding place to work and enhances our ability to solve complex problems, drive innovation, and better serve our customers and communities. Please let us know if we can make any reasonable adjustments to support your interview process with us.