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Howden is a collective – a group of talented and passionate people all around the world. Together, we have pushed the boundaries of insurance. We are united by a shared passion and no-limits mind-set, and our strength lies in our ability to collaborate as a powerful international team comprised of 18,000 employees spanning over 100 countries.

Our people are our biggest asset as well as our largest shareholder group and are everything that makes us unique; our inclusive culture, the quality service we offer our clients, and our continued growth, all come from our people-first approach. There’s no such thing as individual success. We all need to play our part, contributing our skills and experience to make a true difference. That’s Howden.

Why work at Howden?

We have always been employee-owned and driven by entrepreneurial spirit. Right from the beginning, we’ve focused on employing talented individuals and empowering them to make a real difference to the company, whilst building successful and fulfilling careers at the same time. Simply put, we hire talented specialists and give them what they need to make a difference for clients. Always have, always will.

People join Howden for many different reasons, but they stay for the same one: our culture. It’s what sets us apart, and the reason our employees have been turning down disappointed head-hunters for years. Whatever your priorities – work/life balance, career progression, sustainability, volunteering – you’ll find like-minded people driving change at Howden.

We are seeking an experienced and dynamic Marketing Manager/Senior Marketing Manager for a maternity cover position. This role requires a strategic thinker and hands-on marketer to lead and execute impactful marketing campaigns, support client retention, business growth, and enhance our brand presence. You will work closely with senior stakeholders and other members of the marketing and sales enablement teams to define and deliver successful marketing initiatives.

Key Responsibilities

Strategic Marketing Strategy:

• Collaborate with the Corporate Consulting Leadership team, Marketing and senior stakeholders to define and implement marketing strategies aligned to client retention, acquisition and growth objectives.

• Develop and deliver integrated campaigns targeting specific market segments to attract new customers and retain existing ones.

Campaign and Content Development:

• Lead the creation and execution of marketing campaigns, managing assets, content, and third-party suppliers where necessary.

• Partner with the Sales Enablement Manager to develop engaging content strategies that support business goals.

• Drive the creation of compelling marketing materials, including case studies, testimonials, and award entries, to amplify the ‘Voice of the Client’ initiative.

Strategic Partnerships:

• Manage relationships with our strategic partners, overseeing the delivery of key projects, including research initiatives and flagship events.

• Collaborate with internal and external stakeholders to align partnership activities with broader marketing and business objectives.

• Ensure successful execution of all deliverables and events on time and on budget, to maximise our investment and drive value to all parties

Vertical Market Growth:

• Work with key verticals/target markets (including the legal sector and Scotland) to identify growth opportunities and tailor marketing strategies that drive success in these markets.

• Develop sector-specific campaigns that address unique challenges and opportunities within the legal industry and other priority verticals.

• Build strong relationships with stakeholders – including across Howden Group – in target sectors to enhance market understanding and drive effective engagement.

Team Management:

• Manage and mentor the Senior Marketing Executive, providing guidance, feedback, and support to help them develop professionally and excel in their role.

• Foster a collaborative and positive working environment, encouraging creativity and continuous improvement.

• Identify training and development opportunities to enhance the Senior Marketing Executive’s skill set and align with business objectives.

Client Communications and Customer Experience:

• Develop and enhance client communications to ensure consistent, engaging, and value-driven messaging across all touchpoints. Communications should also support cross-sales and growth initiatives amongst existing clients

• Leverage marketing strategies to improve the overall customer experience, aligning communication efforts with client needs and expectations

• Design and implement initiatives that create improved interactions, driving stronger relationships with clients and reinforcing brand loyalty.

• Collaborate with internal teams to ensure that customer feedback is used to inform and refine marketing activities, ensuring a client-centric approach.

Collaboration and Stakeholder Engagement:

• Work alongside the Business Development team to plan, execute, and measure lead generation campaigns.

• Engage with senior stakeholders and subject matter experts to bring new propositions and services to market effectively.

• Monitor and optimise campaigns based on data and insights from past initiatives. Ensure campaigns are meticulously planned, executed on time, and deliver measurable success.

Qualifications and Skills Required

Experience:

• 5+ years in B2B marketing, with a strong track record in marketing communications and strategy, campaign planning and content creation.

• Proficiency in marketing automation tools such as HubSpot and Salesforce is highly desirable.

• Proven ability to manage multiple campaigns simultaneously in a fast-paced environment.

• Experience managing strategic partnerships and delivering collaborative projects, including events and market research.

• Knowledge of and experience in marketing to vertical markets, particularly the legal sector, is a distinct advantage.

Skills:

• Exceptional communication and project management abilities.

• Strong problem-solving skills and attention to detail.

• Excellent copywriting skills with an ability to craft engaging and targeted marketing messages.

• Strategic thinking and analytical capabilities to interpret data and drive decision-making

Knowledge:

• In-depth understanding of B2B marketing trends and practices.

• CIM qualified and/or Marketing based degree

• Knowledge of the health, pensions, and employee benefits market is advantageous but not essential.

What do we offer in return?

A career that you define. Our business succeeds by allowing our people to make a mark in the areas they care about most: personal development, volunteering, and fundraising for charity, or creating new insurance products that address society’s greatest challenges.

And we know that separate home and work lives don’t really exist. If you’re happy and healthy at home, you’re more likely to be happy and fulfilled at work – and vice versa. That’s why we do our best to support our people in every aspect of their lives.

Diversity and Inclusion

At Howden we value diversity – there is no one Howden ‘personality type’. Instead, we’re looking for individuals who share the same values as us:

Our successes have all come from someone brave enough to try something new

We support each other, in the small everyday moments and the bigger challenges

We are determined to make a positive difference, at work and beyond

We consider our people our chief competitive advantage and as such we treat colleagues, candidates, clients, and business partners with equality, fairness, and respect – regardless of age, disability, race, religion or belief, gender, sexual orientation, marital status, or family circumstances.

Reasonable adjustments

We’re committed to providing reasonable accommodations at Howden to ensure that our positions align well with your needs. Besides the usual adjustments such as software, IT, and office setups, we can also accommodate other changes such as flexible hours* or hybrid working*.

If you’re excited by this role but have some doubts about whether it’s the right fit for you, send us your application – if your profile fits the role’s criteria, we will be in touch to assist in helping to get you set up with any reasonable adjustments you may require.

*Not all positions can accommodate changes to working hours or locations. Reach out to your Recruitment Partner if you want to know more.

Our sustainability promise

We’re on a life-long journey to become an ever-more sustainable group. It’s a commitment to taking care of our people and the world we live in, to doing good business, and to making a positive impact wherever we can. Our governance processes, company policies, and review systems are all geared towards our goal of making a positive impact in the world. You can read more about our sustainability work here.

Job Types: Full-time, Fixed term contract
Contract length: 12 months

Pay: Up to £65,000.00 per year

Benefits:

• Bereavement leave
• Company events
• Company pension
• Cycle to work scheme
• Discounted or free food
• Employee discount
• Enhanced maternity leave
• Enhanced paternity leave
• Gym membership
• Health & wellbeing programme
• Life insurance
• On-site parking
• Paid volunteer time
• Private dental insurance
• Private medical insurance
• Profit sharing
• Referral programme
• Sabbatical
• Sick pay
• Store discount
• Transport links
• Work from home

Schedule:

• Monday to Friday

Education:

• Bachelor’s (preferred)

Experience:

• B2B marketing: 5 years (preferred)
• Marketing communication and strategys: 4 years (preferred)
• campaign planning and content creation.: 4 years (preferred)

Work Location: In person

Application deadline: 02/07/2025