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Salary

£49,993 - £52,624 based on experience

Contractual hours

35

Basis

Full Time

Date posted

20/01/2025

Job reference

REC006310

AAT is the UK’s leading qualification and professional membership body for vocational accountants. We pride ourselves on providing practical qualifications that meet the needs of both employers and employees. Term: Permanent Location: We have hybrid working in place, with 1-2 days per week, in our office in Canary Wharf.

What exactly will you be doing?

As a key member of AAT’s marketing team, you will be responsible engaging B2B audiences and driving commercial growth with AAT’s products and services. You’ll develop our B2B marketing strategy, and work with our Product, Brand and Market Development teams to connect businesses to the AAT qualifications, apprenticeships, membership, and training products they need to help their organisations thrive. Working with our in-house digital team and external agencies, you’ll be responsible for developing effective go to market plans and campaigns, undertaking regular optimisation to maximise ROI. You’ll also utilise your strong communication and leadership skills to support and line manage a Marketing Executive to deliver campaign activity.

Major objectives
The B2B/ Commercial Marketing Manager is responsible for developing and executing integrated marketing strategies to drive customer acquisition and customer lifetime value, retention and loyalty, and commercial growth for AAT’s products and services. This requires a deep understanding of AAT’s audience needs, behaviours, and preferences, and ability to design and implement activities that resonate with them.

What are we looking for?

• An understanding of fundamental marketing principles and how it complements sales/business development

• An applied understanding of key digital marketing channels and approaches, including video, social media, email and content platforms
• An ability to manage agencies, influence stakeholders and coach, support and develop others.
• Understanding of the principles informing effective content creation and distribution across different channels
• Knowledge of how to build, maintain and enhance brand through effective messaging and positioning
• An applied understanding of using CRM and digital analytics platforms ( HubSpot, Microsoft Dynamics, GA4, PowerBI)
• Basic understanding of budgeting and managing marketing finances to ensure activity is cost effective and delivers a strong ROI
• An understanding of GDPR and other relevant legal and ethical considerations
• Proven ability in developing long term plans that align with the business goals including competitive analysis and understanding target audience behaviour
• Ability to build a deep understanding of the audience needs and preferences to create effective marketing that resonates
• Proficient in email, social media, content marketing, PPC, with an understanding of SEO
• Able to utilise and interpret data to measure campaign/project effectiveness, make data driven decisions and adjust approaches as needed
• Excellent writing, editing and proofreading skills
• Ability to manage multiple projects on time and on budget

What are the benefits?
At AAT we believe in treating our staff well and this is reflected in our wide-ranging benefits, which include:

• Hybrid working (1-2 days per week in our London office) and opportunities for further flexible working.
• 25 days’ annual leave, increasing one day per year up to a maximum of 30 days plus bank holidays.
• Great pension scheme, life assurance, and critical illness cover.

• Health cash plan.

• Enhanced maternity and shared parental leave contributions of up to 6 months’ full pay depending on the length of service.

• Regular wellbeing initiatives.

• Cycle2Work scheme and much more.

Closing Date: The planned closing date for this role is 3 February 2025 at 17.00, however, we reserve the right to close the role earlier than planned.
It’s an exciting time to join AAT and we would love you to join us on our journey. In 2022 we achieved one-star company status in the Best Companies survey, and we have recently launched our strategy to 2030.
We are committed to being an inclusive and welcoming place to work. We encourage applications from diverse candidates and make recruitment decisions based on skill and experience. We have a Diversity and Inclusion (D&I) Champions group, which leads on our D&I strategy and organise events to celebrate and raise awareness. We are a disability-confident committed employer and have signed up to the Race at Work Charter. We have also signed up for the Women in Finance Charter, and in 2022 we exceeded our target for appointing females into senior positions.
Come and help us to make AAT an even better place to work!
Interested?
To apply please upload your CV and fill the application online.
If you have a disability, need further support, or reasonable adjustments to assist you in our process, please contact us at recruitment@aat.org.uk or by calling 0207 735 2468 and asking for a member of the HR team.