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Please note, this is a 9 month fixed term position.

Why LNER?

We go beyond. For everyone. Our vision is to be the most loved, progressive and responsible way to travel for generations to come. Now we're looking for the people who can deliver this, every day.

Since we took over on the East Coast mainline, we've been changing the face of rail travel. Our new Azuma train has brought faster journey times, more space and greater reliability. Our exciting plans to embrace new ideas, experiences, backgrounds and ambitions make this the ideal time to join.

Bringing passion. Being bold. Always caring. Owning it. They're the values that make us LNER.

Are you on board?

Commercial

LNER's purpose is to put the heart into every journey – we will make this a reality for our customers with high quality ambitious strategies that build customer confidence in travelling by rail.

In the Commercial team, we're here to encourage more people to travel by train, to travel more often and to spend more when they do. We follow our own LNER vision - to be the most loved, progressive and responsible way to travel, for generations to come.

Marketing Team

The Marketing team has a very wide-reaching brief within the LNER Commercial team.

We want to grow our brand through our marketing activity and make LNER the automatic choice for a journey along our route. Getting even more customers to travel with us rather than other modes of transport.

Once a customer does travel with us, we want to turn that purchase into preference, getting them to travel with us time and time again.

Role Overview

Reporting into the Head of Marketing, our Senior Advertising and Partnerships Manager role is pivotal within the Marketing team and is responsible for leading, developing and delivering our advertising and partnerships strategy. Ensuring marketing adds value to LNER by identifying customer demand, developing and communicating the proposition, and delivering work that achieves revenue, journey and brand targets.

Our Senior Advertising and Partnerships Manager will be responsible for c£25m of budget to deliver in excess of £60m revenue, plus be accountable for managing key agency contracts including creative and media.

Over 2025, this role will lead on some major projects for LNER from an advertising perspective which includes, the marketing communications plan for the launch of our new timetable and also the delivery of a large live action shoot that will provide us with our next TV advert, plus creative assets for many other marketing communications channels.

This role will lead the strategy and implementation of all advertising activity throughout the year, both in digital and offline channels. Delivering the right message to the right customer at the right time and maximising the returns we get on our investment. They will oversee our brand partnerships strategy. Managing our brand partnerships team, supporting them in extending our reach and effectively embedding LNER in some of the communities we serve.

What else will I be responsible for in this role?

• Leading and managing a unified advertising and partnerships team (a team of five), setting the strategy and delivering multi-channel communications and impactful brand partnerships to drive customer acquisition, revenue growth and increased brand awareness.
• Bringing the LNER proposition to life in a distinctive way that will make LNER stand out from the crowd and resonate impactfully with our key target audiences.
• You will be the ambassador for the advertising creative system, evolving this through time and ensuring all work is on brand.
• Developing strong agency relationships, challenging and inspiring them to fully understand and deliver against our business goals and fostering a collaborative relationship to create a ‘one team' culture.
• Managing and being accountable for the advertising and partnerships budget. Responsible for working closely with the Revenue team to robustly forecast spend and revenue return against targets, and the Finance Partner to account for all spend against budget.
• Building and maintaining a robust understanding of customer needs, behaviours, and headroom opportunity and translate these into communication proof points.
• Working closely with the CEM and Digital team on the customer data collection strategy and optimisation of traffic to LNER digital channels.
• Establishing relationships across the wider business to help identify opportunities for marketing to promote or educate customers on product and service developments.
• Setting SMART objectives and targets, measuring performance and learning from results to establish culture of continuous improvement.

Does this sound like the right opportunity for you?

Of course, as this is a pivotal role in the business, we are looking for someone who will already have proven experience in advertising and campaign management with a thorough understanding of offline and online channels. You'll also have;

• Business related qualification (diploma, degree or equivalent qualification or equivalent experience).
• Budget management experience of £7m+.
• A strong understanding of brand partnerships and the value they can bring.
• Large shoot experience.
• Agency Management experience including contract management.
• Comprehensive understanding of campaign analysis including brand tracking and econometrics measurement.
• Ability to distil feedback and provide strategic clarity.
• Proven team leadership skills and the desire to develop team members.
• Excellent interpersonal, influencing, stakeholder management and presentation skills.
• Numerate; able to prepare detailed business cases and scenarios for improvement of customer acquisition and retention.
• Excellent project management skills.

What you'll get:

• Free travel on LNER + 75% off other companies' tickets (for you & dependents)
• Discounted international train tickets (after one year's service)
• 50% discount on LNER tickets for friends & family
• Generous pension scheme
• Annual cycle to work schemes
• Discount, savings and cashback scheme from top retailers
• Health & wellbeing schemes and discounts
• Host of training opportunities to help further your career
• Rewards & awards to recognise when you shine

What we believe:

To be the most loved, progressive and responsible train operating company, we must make a meaningful difference – always doing what's right for our customers, our people, the communities and destinations we serve, the future of the industry we lead and the environment we cherish.

We know that our people are the beating heart of everything we do. We are committed to creating an inclusive, engaged culture that supports everyone at every stage of their journey – and ensures that when you're at LNER, you can always be you. No wonder most people never want to leave!

Diversity and inclusion
We are passionate about creating a diverse and inclusive workforce, representative of the communities we serve, and are creating ways to inspire diverse talent to join LNER.

Developing our people
We are focused on creating a learning culture, to support our people to be the best they can be at work by providing them with the tools and resources to navigate their development and career journey.

Health & wellbeing
To create a culture where our people can perform at their best, the physical health and mental wellbeing of our people is of paramount importance to us.

What next?

As we say, we have fantastic opportunities for ambitious people from all sorts of different backgrounds, so now is the time to join the team at LNER – without delay!

Start your journey here.