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About the Role

We are seeking a skilled and data-driven Digital Marketer – AdWords PPC Specialist to join our dynamic marketing team. This role is ideal for someone with a proven track record in planning, implementing, and optimizing Pay-Per-Click (PPC) campaigns on Google Ads and other paid media platforms. If you are passionate about driving results and maximizing ROI through strategic advertising, we’d love to hear from you!

Key Responsibilities

• PPC Campaign Management:
  • Plan, create, and manage PPC campaigns across Google AdWords and other platforms.
  • Research keywords and audience targeting to ensure campaign effectiveness.
  • Optimize ad copy, landing pages, and CTAs for maximum conversion rates.

• Performance Tracking & Reporting:
  • Monitor and analyze campaign performance metrics (CTR, CPC, CPA, ROI).
  • Generate regular reports with insights and actionable recommendations.

• Budget Management:
  • Allocate and manage campaign budgets effectively.
  • Ensure campaigns remain within budget while achieving desired KPIs.

• Competitive Analysis:
  • Conduct competitor research and industry analysis to identify trends.
  • Implement strategies to outperform competitors in ad auctions.

• A/B Testing & Optimization:
  • Execute A/B testing on ad creatives, bidding strategies, and landing pages.
  • Continuously improve campaign performance through iterative testing.

• Collaboration:
  • Work closely with the creative team to develop compelling ad assets.
  • Partner with the analytics team to set up tracking and measure success.

Required Skills and Qualifications

• Experience:
  • 2+ years of experience managing Google Ads campaigns (AdWords Certification preferred).
  • Proven expertise in PPC campaigns with measurable results.
• Technical Skills:
  • Proficient in Google Ads, Google Analytics, and other PPC platforms.
  • Strong understanding of keyword research, audience segmentation, and bidding strategies.
  • Familiarity with tools like SEMrush, Ahrefs, or similar platforms.
• Analytical Skills:
  • Ability to analyze complex data and provide actionable insights.
  • Advanced knowledge of Excel for campaign reporting and analysis.
• Soft Skills:
  • Detail-oriented with strong organizational skills.
  • Excellent communication and collaboration abilities.
  • Adaptability to work in a fast-paced, results-driven environment.

Preferred Qualifications

• Experience with remarketing and display campaigns.
• Knowledge of other platforms (e.g., Bing Ads, Facebook Ads).
• Understanding of SEO principles and their synergy with PPC campaigns.