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About Twist Museum

A fantastic opportunity has arisen for a data-driven and growth-focused Sales and Events Manager to support the sales and events function at Twist Museum London.

Twist is a trailblazing concept that marries deep immersive experiences with the education of a museum, incorporating elements of the most successful visitor attractions. Science, technology and fun are at the forefront of what we do.

Twist is a trip down the rabbit hole into the world of illusions. Not just experiencing the strange and unknown, but understanding it. How do illusions work? When all your senses are deceived, what happens to the brain? And how do these stimuli shape your sense of reality? Twist was founded to examine the science behind such questions through fun, interactive exhibits for the whole family.

About the Role

We are seeking a data-driven and growth-focused Head of Marketing to oversee and lead all marketing efforts. This role will be responsible for creating and implementing a multi-channel marketing strategy for Twist Museum, ensuring that all elements—paid and unpaid, brand-focused and product-focused—work together in an integrated manner to drive sales, shape our strategic direction, and achieve key business objectives. The ideal candidate is a proactive, hands-on marketer with experience in executing detailed and highly impactful campaigns across various channels, driving brand awareness, and delivering measurable results.

This role will also oversee brand marketing responsibilities, including campaign execution, PR coordination, and organic social media, ensuring a unified approach across all marketing efforts. Reporting to the founder and CEO, you will be part of the senior leadership team, responsible for growing a talented team, collaborating with cross-functional departments, and helping drive success for Q2 2025. This role will play a pivotal role in our expansion plans into two new geographies in 2025, including the US. Not only does this role promise a dynamic work environment, but it also provides a clear path for progression to a Chief Marketing Officer (CMO) as the company continues to grow and scale.

This is a fantastic opportunity for a seasoned marketing leader who is passionate about illusionary entertainment and technology, thrives in a fast-paced environment, and has the expertise to develop and execute high-impact, data-driven strategies with immediate results.

Areas of responsibility:

Strategic Planning:

• Multi-channel marketing strategy: Lead Twist's multi-channel marketingstrategy to grow D2C revenue and meet growth objectives.
• Campaign management: Plan, develop, and execute digital marketing campaigns across both organic and paid channels.
• Data-Driven Targeting: Utilize BI tools to analyze customer data and inform marketing strategies. Leverage our ticketing provider’s backend to guide campaign decisions, ensuring each marketing move is backed by robust data analysis.
• Global expansion: Spearhead Twist's entry into two new markets in Q4 2025, overseeing the launch campaigns and establishing our presence to capture and expand the customer base in these key geographies.

Brand, Content, and Customer Experience:

• Brand management and customer experience: Ensuring that all digital marketing activities are aligned with the brand’s identity and values to maintain a consistent brand message and tone of voice across all digital channels.
• Website Management: Own the optimization of the website to enhance user experience and interface. Monitor traffic flow and analyze user behavior to improve site performance and conversion rates.
• Brand Partnerships: Drive partnerships with relevant brands (e.g., Judes Ice-cream, Rubix Cube), artists, and charity partners to drive joint marketing initiatives.
• Content Management: Lead Twist's internal team and partner agencies in crafting a strategic content creation plan, including the development of an annual content calendar.
• Ticketing: Collaborate with Twist’s ticketing partners to ensure that codes, promotions, campaigns, cart abandonment strategies, and no-show outreach are working effectively.

Digital Marketing:

• Organic SEO: Own technical SEO performance, actively boost organic acquisition, and direct programmatic SEO efforts in collaboration with our agency.
• Social Media: Manage relationships with external agencies for paid social campaigns (TikTok, Instagram, etc.) to enhance engagement, grow our follower base, and convert audiences into customers.
• Email Marketing: Guide our designer and marketing executive in sending targeted emails to promote offers and share updates.
• PPC and Paid Advertising: Oversee our paid media agency as they execute PPC campaigns and place targeted ads on digital platforms to enhance lead generation.
• CRM Management: Manage the CRM system to enhance customer engagement, drive retention, and fuel growth.
• Performance management: Build and maintain data-driven dashboards to track campaign performance, set and monitor OKRs and KPIs, and provide detailed monthly reports on agency performance.

Affiliate and Partnership Marketing

• Influencer Marketing: Lead Twist’s influencer marketing strategy and oversee the execution of campaigns, from briefing and contract negotiation to content approval and performance reporting.
• Affiliate Marketing: Build and maintain strong relationships with affiliate partners, publishers, and network platforms to drive revenue.
• Distributed Commerce Management: Oversee the development of marketing strategies for diverse distribution channels to ensure brand consistency and optimize customer engagement.
• Commercial Partnerships: Drive relationships with tourism boards, membership programs, and corporate partners to maximize collaborative marketing opportunities.
• Targeted Marketing for Schools: Design and execute specialized marketing campaigns aimed at schools and group travel sectors to enhance outreach and tailored engagement.

Previous Experience

• 5+ years of experience in a similar consumer facing and integrated marketing role, with specific experience in the visitor attraction sector (or hospitality or retail)
• Good understanding of technology, ecommerce and digital marketing
• Demonstrated experience of generating revenue online
• Experience in growing an internal team and managing external agencies

Knowledge and Skills

• A broad set of growth marketing skills to develop and implement effective digital marketing strategies
• Proficient across digital marketing: social media, SEO, PPC, content marketing, influencer marketing, Google and Meta ads, and affiliate marketing
• Overseeing campaign performance using tools like GA4, Hubspot, Klaviyo, Looker Studio, and PowerBI
• Excellent verbal and written communication skills.
• Strong visual literacy and copywriting skills
• Culturally astute with a sharp instinct for the zeitgeist, capable of identifying and harnessing the next big cultural trends in the visitor attraction sector

Job Type: Full-time

Pay: £70,000.00-£90,000.00 per year

Additional pay:

• Performance bonus

Benefits:

• Company events
• Company pension
• Cycle to work scheme
• On-site parking
• Work from home

Schedule:

• Monday to Friday

Work Location: Hybrid remote in London W1C 1DH