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About us

Xeim helps our clients achieve excellence in marketing. We do this by providing all the insight, advice and connections that marketing professionals need to stand apart from their peers with a variety of brands in our portfolio, such as Marketing Week, Mini MBA, Festival of Marketing and Econsultancy, to name a few. The Mini MBA courses are fully online, global, CPD accredited, MBA-level training programmes.

Covering the same content and theories as the marketing core class taught on MBA programmes at the top business schools, but in just 12 lessons, it will give you the expertise and tools you need to do your job better. Marketers of all backgrounds, educational levels, and nationalities, have benefited from the Mini MBA, with over 95% of our alumni feeling more confident, effective, and inspired as a result. The Mini MBA in Marketing, Brand Management and Management are written and presented by Mark Ritson.

The Role

An experienced, proactive, and strategically minded Marketing Manager is needed to drive and manage campaigns, support revenue growth and brand awareness, for the three Mini MBA courses: Mini MBA in Marketing, Mini MBA in Brand Management and Mini MBA in Management. The Marketing Manager will support the Head of Marketing to develop, manage and implement the marketing plans for all three courses. Working closely with the Senior Marketing Executive, the objective is to generate new leads for ecommerce purchases.

Key responsibilities will include:

• Attract and increase the number of site visitors with the aim to convert them into prospects (leads) and the ultimate goal – get them to book a place on the course.
• Support the achievement of ecommerce revenue targets by regularly analysing key funnel metrics and channel performance.
• Support the Head of Marketing in managing marketing projects including developing marketing strategy as needed, ensuring our marketing outputs remain competitive and in line with market needs.
• Lead on the content strategy and its implementation.
• Proactively find new ways how to optimise the current Mini MBA website and lead conversion strategies.
• Organising promotional events such as online webinars with lead acquisition as the main objective and course live events to support course delivery and the amazing NPS.
• Increase brand awareness and support brand building across paid and organic channels
• Work with our agencies (creative and digital) to increase customer acquisition and brand recognition.
• Plan and build full funnel email nurture programs led by data-driven decisions.
• Evaluating and improving marketing campaigns with viable solutions to fit within budgetary constraints.
• Measuring, analysing, and reporting on marketing outcomes with optimisation recommendations.

What skills & experience are required?

In a period of continuous YoY growth, we are looking for a talented, self-sufficient, and well-motivated teammate to join our vibrant team.

You have:

• Previous experience in a similar acquisition focused digital marketing role – ideally obtained in e-learning, ecommerce, or training sector.
• Experience in data analysis and reporting.
• Proven marketing expertise with a track record of running acquisition and nurture programmes in an online (ecommerce) business.
• Experience with Pardot or a similar marketing automation tool is a big plus
• Experience in managing marketing campaigns across various channels, and reporting on them
• Exceptional project management skills with the ability to manage multiple tasks, honouring deadlines and prioritise accordingly.

You are:

• Self-sufficient, proactive and have ability to lead the prospect acquisition side of the ecommerce business
• Results-driven and use data to help inform decision-making
• Interested in continuous learning and exploring new online and offline marketing methods and tools
• Able to work in a fast paced and team-oriented environment
• Experienced in setting and managing budgets
• Detail focused, organised, and have great interpersonal skills

We offer in return!

Pension and annual bonus scheme, 25 days annual leave to start with (with one more day for every subsequent year, capped at 30 days), discounted gym membership, comprehensive learning & development offerings. We support hybrid working, with two days in the office (We Work in London, Waterloo) and the rest from home.