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As the Marketing Executive for Iceking Group you will lead the retail marketing strategy to elevate brand presence, engage diverse customer bases, and drive sales growth across our expanding network. Content creation, influencer management across all brands. Additionally manage the social media, PR and other agencies to co-ordinate consistent touchpoints across all social media platforms.

This role requires you to work closely with key stakeholders to design and execute impactful marketing campaigns, promotions, and events that reflect the distinct brand identities of Kings Gyms and the other Iceking brands while resonating with local and online communities.

Your efforts will be instrumental in shaping and executing a unified retail marketing strategy, ensuring consistent growth and engagement as we continue to open new locations. If you have a passion for retail marketing and a proven track record of delivering successful campaigns that align with brand values and drive results, this is the opportunity for you.

Role Responsibilities:

Retail Marketing & Content Creation:

• Develop and execute the retail marketing strategy and budget in line with company goals ensuring alignment with store opening plans and sales objectives.

• Create a wide variety of engaging marketing content to be used on Iceking / Kings Gyms websites, social media channels and LinkedIn pages. To enhance brand visibility and grow Iceking Group’s online community.

• Promote content across online and offline channels.

• Collaborate with the Operational and Store Managers to identify and capitalise on local marketing opportunities that drive traffic and sales in both established and new stores.

• Coordinate the execution of in-store events, ensuring they are well-coordinated and align with the overall brand strategy to create memorable customer experiences that drive footfall and sales.

• Work alongside relevant colleagues to execute the marketing plan, to meet the aims of the company strategy.

• Be responsible for initiatives, ideas and achieving targets for new lead generation (digital e-mails, mailouts, campaigns).

• Organisation and management of events

• Support with promotion of products and solutions – supporting with graphics, branding, social media posts, videography and photography.

• Campaign and database management using CRM / Aggregator to ensure all data is maintained and consistent with the business objective of effective lead management

• Oversight of the marketing budget, provide reporting and analysis to monitor marketing activities and return on investment of initiatives

• Support the store teams with campaigns to maximise leads and contacts

• Develop lead-generating campaigns able to reach new potential customers as well as maintaining existing customers loyalty and interest across brands

Store / Site Openings:

• Support the launch of new stores / sites with tailored marketing strategies and events that drive awareness and customer visits to new locations, ensuring successful store openings.

• Leverage local marketing channels and community partnerships to promote new store openings, building excitement and engagement with the brand in new regions.

• Lead the delivery of seasonal marketing campaigns across all product categories strategy, budgeting, and tactical execution to ensure cohesive and effective messaging across all stores.

• Champion the customer experience by ensuring marketing content is targeted, timely, and relevant to our core audiences, enhancing customer engagement and driving store traffic.

• To ensure new products are promoted across all relevant channels

• Ensure all retail and other channels promotional material, PR and other communication is in line with Crew brand guidelines.

Skills and Experience:

• Bachelor's degree in Business, Marketing, Digital Media, or a related field.
• A minimum of 2 years experience in a similar role.

• Solid background and experience of marketing for retail / hospitality brands

• Creative with experience in brand development

• Strong communication and interpersonal skills, both written and oral

• Demonstrate initiative and innovation

• Demonstrate ability to work independently and within teams

• Highly organised with good attention to detail

• Experience of managing projects from concept to completion

• Operates effectively in a fast paced environment, able to adapt to change and redefine goals where necessary

• Commercially aware, with good numerical and IT skills

• Ability to effectively manage a number of projects simultaneously

• Good creative understanding, with experience of brand development