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JOB TITLE: Marketing Manager

LOCATION: West London

REPORTS TO: Interim Head of Marketing

COUNTRY: UK

DIRECT REPORTS: Trade Marketing Associate & Brand Designer

Values

We Care

Be Curious

Do the Right Thing

Deliver Excellence

Open to Challenge

SUMMARY

The Marketing Manager is responsible for the planning and delivery of marketing activity for the global business.

You will ensure implementation of the Craster marketing plan, managing the brand and building intelligent lead generation strategies across multiple channels.

Working closely with the Product and Sales teams, under the direction of the Interim Head of Marketing, you will apply your skills to deliver campaigns through digital marketing, trade shows, PR, and bespoke marketing activities with our trade and distributor partners.

With an innate curiosity, a desire to make things happen, outstanding copywriting skills, and broad expertise across the marketing mix, the Marketing Manager is responsible for driving high quality leads to the sales team, directly from marketing campaigns.

This is an exciting time for Craster as a high-growth business looking to take the next leap. This role provides an excellent opportunity for a talented and ambitious Marketing Manager wanting to take the next step in their career.

Key metrics to success for this role are hitting the sales revenue and inbound lead targets.

KEY RESPONSIBILITIES

• Pull key insights from marketing and customer data in order to help prepare an informed and strategic marketing plan, supporting the overall commercial plan

• Deliver successful campaigns around new product launches scheduled throughout the year, ensuring teams receive all the necessary assets to present these products and generate inbound leads.

• Deliver and maintain universal tools designed to promote brand saliency and appeal

• Work closely with product, merchandising, operations and sales teams to understand the needs of all departments and deliver the marketing tools required both globally and locally

• Manage all touchpoints across all branded, customer and distributor spaces that hold Craster product

• Help to implement marketing tech integrations to achieve full end-to-end lead funnel reporting

• Day to day management of the marketing team, providing guidance and support for two direct reports.

PERSON SPECIFICATION SUMMARY

A commercially minded individual and team player, you will be able to build strong relationships across all departments.

You are a confident presenter and will instill confidence in others by delivering innovative, impactful and successful product launches and brand campaigns.

You are resilient under pressure and relentless in your drive to deliver on plan and maximize profit for the business. You demonstrate self-assurance, pride and passion and exude personal and professional impact.

You will need an innate curiosity to seek out opportunities and a willingness to learn and grow within your role.

You will have experience working in a luxury or premium brand environment.

PRINCIPAL ACCOUNTABILITIES & FUNCTIONS (ADDITIONAL POSITION DETAILS)

• Supporting Head of Marketing to deliver annual strategic marketing plan

• Working closely with product team to deliver exciting product campaigns and seasonal launches across all regions.

• Managing global trade shows, PR and bespoke trade activity with our customers and distributors

• Building & promoting a sustainable brand culture that the whole business can be proud of

• Driving brand awareness and lead generation opportunities integrating campaigns across the full marketing mix

• Managing Craster.com

• Implementing and managing tracking systems for marketing campaigns

• Owning the marketing events calendar and budget, delivering events and tradeshows through project management and coordination, tracking ROI for each event.

• Responsible for managing some external agency and supplier relationships

• Managing the annual marketing budget

• Ensuring that direct reports are aware of their expected contribution and are clearly measured on that contribution

• Leading by example, dedicating some time to training and coaching junior team members

PERSON SPECIFICATION (ADDITIONAL POSITION QUALIFICATIONS)

Skills and Abilities

• Strong track record of successfully executing campaigns, including the organization of trade show stands

• Well organized and deadline oriented

• Ability to manage multiple priorities with professionalism and flexibility in a fast-paced environment

• Proficient in using Excel, Powerpoint, Canva, Google Analytics, Tag Manager, Search Console, social scheduling tools (Hootsuite). Experience of marketing automation tools such as Hubspot, and basic html knowledge are a BIG plus.

• Experience in managing photography & video shoots

• Planning, organisational and project management skills are a must

• Ability and experience in copywriting

• Experience of managing others

Qualifications and Experience

• 4+ years marketing experience required working either in a fast-paced SME or a marketing agency

• Bachelors Degree Marketing/Communications focus is preferred

• Additional European languages spoken/written is an advantage

Character and Personal Qualities

• Sound technical skills, analytical ability, good judgement and strong operational focus.

• Intelligent and articulate individual who can relate to people at all levels of an organisation and possesses excellent communication skills.

• Decisive individual who possesses a "big picture" perspective

• A desire to further develop marketing skills, including taking the initiative to learn new areas through external / internal sources

• A desire to develop strong business acumen: understanding the key financial drivers and dynamics related to operational goals of an organisation.

• A proactive communicator, with the ability to think outside the box

• An open, direct and non-hierarchical style, with excellent verbal and written communications skills

• Dedication, drive and stamina. Energetic, resourceful and hands-on.

• An effective team player. A highly motivated person who adds to an atmosphere in which people work together effectively to produce superior results.

• Dealing with ambiguity - Can effectively cope with change; can shift gears comfortably; can comfortably handle risk and uncertainty.