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The Senior Marketing, Communications and Public Affairs Manager will drive growth and retention, provide strong advocacy for the library, information, and knowledge management profession, and ensure effective, joined-up marketing, communications, and public affairs activities. Working closely with the Business Development Director, you will play a pivotal role in achieving CILIP’s goals and demonstrating strong advocacy for our profession.

Full Time 35 hours per week | Fixed Term 12 months | Hybrid | Closing Date 28th November 2024
Salary: £50,085

Job Reference: SMC01 (Please quote this on any correspondence)

An exciting opportunity to make a major contribution to the success of the leading professional body for librarians and information professionals.

The Chartered Institute for Library and Information Professionals (CILIP) is a London-based charity with a friendly, hardworking team supporting our members in the UK and internationally. We are the only independent voice for the UK’s information profession. We are guided by our Royal Charter to develop and improve library and information services.

The ideal candidate will have extensive experience in leading, developing, and managing high-performing teams within a marketing and communications context. They will possess a creative flair, strong editorial judgment, and an eye for detail, capable of developing compelling copy and engaging ideas. The successful candidate should have a proven track record in developing and implementing effective marketing and communications campaigns, including digital campaigns, and have experience working with national and international media. They should also demonstrate strong networking skills, political awareness, and the ability to engage and influence a wide range of stakeholders. Experience in the membership sector, charitable context, or information, knowledge, or library sectors would be advantageous.

Responsibilities of the role include:

• Develop and execute integrated marketing and communications strategies across all channels to support CILIP’s objectives, particularly focusing on member retention and recruitment.
• Oversee media and public affairs activities, including planning proactive PR campaigns, managing crisis communications, and maintaining CILIP’s reputation as a thought leader.
• Engage and influence key stakeholders through effective public affairs strategies, growing CILIP’s profile, and positioning CILIP strategically on key policy issues.
• Ensure consistent use of CILIP’s brand guidelines and collaborate with the Editor-in-Chief for a unified content strategy.
• Monitor and report on the effectiveness of marketing and communications initiatives, making data-driven improvements to enhance performance.

About CILIP

The Chartered Institute for Library and Information Professionals (CILIP) is the UK’s library and information association. We promote education, literacy and prosperity for all by raising standards in libraries, information and knowledge management. We work to improve services, develop our members’ expertise and champion the sector. We are the only independent voice for the UK’s information profession. We are guided by our Royal Charter to develop and improve library and information services.

This is a fabulous opportunity to join a modern charity and professional body. CILIP is at an exciting phase in its growth with significant investments in member offerings and digital transformation plans.

Why work for CILIP Hybrid working

• 26 days' annual leave plus public holidays (pro rata’d for part time employees)
• The option to buy up to 5 days' additional annual leave
• Generous pension scheme (Employer contribution of 10%, employee contribution of 5%) including death in service benefit
• Access to CILIP’s Employee Assistance Programme
• Generous enhanced leave benefits, including occupational sick pay, maternity leave, paternity leave and carers leave
• Annual flu vaccination voucher
• Perkbox employee discounts and wellbeing hub
• Contribution to eye tests