applicants
Marketing & Communications Lead
at Think Active London in London (Published at 12-11-2024)
Job Description
Main Purpose of the Job
To support the successful delivery of Think Active’s #WeThinkActive strategy by leading and managing the organisation’s PR, marketing, and communications efforts. The Marketing and Communications Lead will co-lead the development and execution of comprehensive strategies that align with Think Active's mission and strategic objectives. This role is pivotal in raising the organisation’s profile, creating high-quality, engaging content across platforms, and ensuring brand consistency. Collaborating across the organisation, the postholder will transform initiatives into compelling stories that promote the role of physical activity and sport in improving lives across Coventry, Solihull, and Warwickshire. Data-driven insights will be used to enhance digital engagement, drive stakeholder involvement, and increase Think Active’s visibility and impact.
About the Role
Base Location: The main headquarters of the Charity is in Leamington Spa although
some of the work involves being located across Coventry, Solihull & Warwickshire. We
have a blended approach of home-based working, office-based working and travelling to and attending meetings as required. The post holder is expected to work from HQ on at least 2 days per week, to support colleagues by attending meetings and events and by adopting a flexible approach to their work.
Salary: ��17,546 (plus, travel expenses and pension contribution and other benefits)
Working Pattern: 22.5 hours per week | 0.6 FTE |
Contract type: Fixed term until 31 March 2027, with a view to an extension beyond this date. (subject to successfully passing probation)
The main responsibilities of this role include:
Responsibilities:
Co-Lead the development and execution of marketing and communication plans to raise Think Active's profile and promote our strategy.
Create, design, and manage digital content for Think Active's website and social media channels, ensuring consistency in tone, messaging, and alignment with strategic objectives.
Generate compelling content (text, photos, videos) that tells the story of Think Active’s impact, partners, and projects, across various platforms including Instagram, Twitter, Facebook, LinkedIn, and YouTube.
Manage and maintain Think Active’s brand guidelines, ensuring brand consistency across all communications and marketing materials.
Collaborate with internal teams to support their work by transforming projects and ideas into stories, content, and opportunities that increase engagement and brand awareness.
Monitor, report, and analyse digital engagement metrics to ensure marketing activities meet objectives, providing recommendations for improvements.
Support stakeholder engagement by collecting content (videos, images, interviews) from events and meetings with partners.
Ensure all communication and marketing activities are inclusive, accessible, and promote equality, diversity, and inclusion.
Results Expected:
Increased Brand Awareness and Engagement: Successfully raise Think Active’s profile through the development and execution of targeted marketing and communication strategies, leading to higher engagement and visibility across key digital platforms.
Compelling Digital Content Creation: Consistently produce high-quality, engaging content (text, photos, videos) that highlights Think Active's impact and projects, resulting in measurable growth across Think Active’s social media channels and website.
Brand Consistency: Ensure adherence to Think Active’s brand guidelines, delivering a unified and professional brand image across all communications and marketing materials.
Improved Digital Performance: Regularly monitor, analyse, and report on digital engagement metrics, implementing data-driven recommendations that enhance the effectiveness of Think Active’s digital marketing activities.
Inclusive and Accessible Communications: Ensure all marketing and communication outputs reflect Think Active’s commitment to inclusivity, accessibility, and the promotion of equality, diversity, and inclusion.
