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Brand Admin Assistant (up to £27,000)

Immediate is home to some of the biggest and most loved consumer brands in the UK, including Radio Times, Good Food and BBC Gardeners World magazine. Our trusted, quality content reaches millions of people a month across digital, print, video, podcasts, apps and live events.

We’re the destination for people looking to get more from the things they love. We’re here to inspire, fuel, encourage and educate

Whether it’s the big things, or the little things; from reaching fitness goals to savouring good food, cultivating outdoor spaces, or enjoying the latest TV sensation – we help bring our audiences joy!

About the role

The Brand Admin Assistant will report to the Brand Marketing Executive (BME) for 2 for 1 Gardens and to the Brand Manager for all other responsibilities. This role encompasses the management of the 2 for 1 Gardens guide, online directory, and database, including recruitment and maintenance tasks.

Key responsibilities include: Building and nurturing relationships with gardens through weekly emails or phone calls. Compiling content for the 2 for 1 Gardens newsletter, website, and social media platforms. Additionally, the Brand Admin Assistant will handle administrative communications related to the 2 for 1 Gardens App.

Requirements

As a Brand Admin Assistant you will;

• Send out contracts, raise PO's for influencer activity and regularly update marketing budget.
• Collate competitor brands and digital activities
• Responsible for the Brand and Commerce customer services inbox
• Coordinate with production, subscriptions, Frontline teams, and third parties to ensure print orders are accurate and products are delivered on time eg seeds, 2 for 1 Guide.
• Record actual production costs including seeds and live events, against estimates and update the marketing budget monthly.
• Assist the Brand Manager in planning the marketing budget.
• Ensure timely delivery and provide regular reporting and analysis.
• Conduct quarterly reviews of activity, providing analysis and recommendations.
• Provide monthly brand highlights for magazine welcomes and Frontline display activities to maximise visibility.
• Create UTMs and links to ensure accurate tracking across all mediums.
• Participate in quarterly brand reviews, contributing insights and generating ideas for new initiatives.
• Conduct competitor analysis on associated brands and digital activities, providing recommendations based on marketing trends.
• Primary admin contact for Mags Direct, overseeing online sales of Gardeners’ World magazine and guides.
• Write and approve content and images for pages, ensuring accurate weekly tracking of sales activities.

House Ads

• Ensure the allocation of house ads in Gardeners’ World magazine and related titles, including agreeing on contra activity with sister brands.
• Write briefs and approve own-brand house ads, responsible for the creation of assets.
• Ensure third-party house ads, including Live Events, are delivered in the correct format and approved promptly.
• Review in-house ads biannually to ensure they maximise promotional opportunities.

Events

• Responsible for efficient organisation of stock and deliveries
• Book staff with Promo Agency and coordinate delivery of staff brief.
• Produce information pack for GW staff attending the show
• Attend events to support BME while at the show.
• Liaise with NEC re discounted refreshments

Skills:

• Strong written and verbal communication skills.
• Basic understanding of marketing principles and digital marketing tools (e.g., social media, email marketing).
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint

Attributes:

• Eagerness to learn and adapt in a fast-paced environment.
• Strong organisational skills and attention to detail.
• Ability to work collaboratively in a team setting and independently when needed.

Benefits

Benefits

• A relaxed working environment with regular socials including a summer festival
• Supportive well-being initiatives and benefits, talks & workshops, and Mental Health First aiders & Champions
• 25 days holiday plus a day for your birthday. Our offices will be closed between Christmas and New Year’s which are in addition to your annual entitlement
• Tailored training and development through both our inhouse learning platform and LinkedIn Learning
• A progressive and transparent culture focused on your development
• Flexible / hybrid working plus early finish Fridays
• Cycle to work scheme
• Enhanced Family Policies including paternity, adoption and surrogacy leave. We also provide a pregnancy loss, fertility, and carers policy
• Competitive pension plans and Life Assurance
• A newly renovated modern office with lots of collaborative spaces

At Immediate, we pride ourselves on our open, inclusive, collaborative, and dynamic culture that empowers our people to thrive and give their best. We care deeply about our people, our local communities and the impact we have on the environment. Our active Diversity & Inclusion network, comprehensive well-being programs, and clear sustainability strategies reflect this commitment.

People are at the heart of our business and creating a diverse and inclusive working environment is important to us. Immediate is an equal opportunities employer. We’ll never treat anyone less favourably because of their sex, gender reassignment, pregnancy and maternity, marital/civil partnerships, sexual orientation, race, nationality, ethnic origin, age, religion or belief or disability. We’re also committed to supporting applications from those who are returning to work following a career break, maternity leave or caring responsibilities.

Immediate is a place you can grow, be supported, and make a difference.