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Product Marketing

Requisition ID: 47222 Business Unit: Fitch Solutions Category: Marketing & Communications Location: London, GB Date Posted: Oct 28, 2024 Product Marketer
Fitch Solutions are seeking a dynamic and results-driven Product Marketer to join our Marketing team based out of our London office. The ideal candidate will be supporting the Fitch Ratings Research & Data solution and will be responsible for articulating value proposition messaging, developing compelling marketing collateral, and executing product enhancement campaigns. This role requires a strategic thinker with a passion for understanding customer needs and translating those insights into impactful marketing initiatives. What We Offer:

• Great opportunity to join a high growth business with a collaborative, performance driven culture.
• Be part of a center of excellence where we partner closely with colleagues across Marketing, Sales and Product

We’ll Count on You To:

• Value Proposition Messaging:
  • Articulate clear, compelling value propositions for our products.
  • Collaborate with cross-functional teams to ensure consistent messaging across all channels.
  • Work with Market Development, Product and Sales colleagues to understand pain points and benefits, translating these insights into effective messaging.
• Marketing Collateral Development:
  • Create high-quality marketing materials, including brochures, case studies, whitepapers, videos and presentations.
  • Ensure all collateral aligns with brand guidelines and supports the value proposition.
  • Work with graphic designers and content creators to produce visually appealing and informative materials.
• Product Enhancement Campaigns:
  • Plan, execute, and analyze marketing campaigns aimed at promoting new and existing product features and enhancements.
  • Coordinate with Product Strategy to understand upcoming product changes and develop strategies to communicate these to the market.
  • Monitor campaign performance and leverage data to optimize future campaigns for better engagement and conversion rates.
• Promote Research and Data Insights to Subscribers:
  • Develop strategies to promote key research findings and data insights to targeted subscribers.
  • Create and distribute newsletters, reports, and infographics that highlight valuable research and data.
  • Collaborate with the Product Strategy and cross-business stakeholders to ensure accuracy and relevance of the content being shared.
  • Utilize segmentation and targeting techniques to ensure the right audience receives pertinent information.

What You Need to Have:

• Bachelor's degree in Marketing, Business, or a related field.
• Experience in product marketing or a similar role.
• Strong written and verbal communication skills.
• Proven ability to manage multiple projects simultaneously and meet deadlines.
• Proficiency in PowerPoint, knowledge of marketing automation tools and CRM software, including Marketo and Salesforce
• Microsoft Office

What Would Make You Stand Out:

• Experience in the financial industry, including B2B data and research
• Knowledge of digital marketing strategies and tools
• Detail-oriented and strong project management skills
• Self-starter with ability to work collaboratively in a fast-paced environment

Why Fitch? At Fitch Group, the combined power of our global perspectives is what differentiates us. Our global network of colleagues comes together to accomplish things greater than they ever could alone. Every team member is essential to our business and each perspective is critical to our success. We embrace a diverse culture that encourages a free exchange of ideas, guaranteeing your voice will be heard and your work will have an impact, regardless of seniority. We are building incredible things at Fitch and we invite you to join us on our journey. Fitch Solutions is a leading provider of insights, data and analytics. It informs investment strategies, strengthens risk management capabilities and helps identify strategic opportunities. Its analysts, lawyers, journalists and economists offer in-depth views on credit markets, credit risk, ESG, developed and emerging markets, industry sectors and individual credits. Fitch Group is a global leader in financial information services with operations in more than 30 countries. Wholly owned by the Hearst Corporation, we are comprised of three main businesses: Fitch Ratings | Fitch Solutions | Fitch Learning. For more information please visit our websites
Fitch is committed to providing global securities markets with objective, timely, independent and forward-looking credit opinions. To protect Fitch’s credibility and reputation, our employees must take every precaution to avoid conflicts of interests or any appearance of a conflict of interest. Fitch Group is proud to be an Equal Opportunity and Affirmative Action Employer. We evaluate qualified applicants without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, disability, protected veteran status, and other statuses protected by law. #LI-VD1 #LI-Solutions #LI-hybrid