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Department: Media
Team: Operations, Mobile World Live
Location: London with hybrid working
Position type: Maternity Cover. Contract (inside IR35) until 30th May 2025
What the hiring manager says:

“In the fast-moving world of media there is never a dull moment and this role demands speed and accuracy. As part of team delivering content and promotion campaigns for our clients, this is a critical part of the business covering both web, email and print channels.”
Sharon Boland, Head of Operations, Media About the team: The media team at the GSMA is responsible for the delivery of news and insights on the global mobile industry to its subscriber base of 180k readers. Using the Mobile World Live brand, the team provides products and services to companies in the technology industry, helping them reach their audience through advertising or co-branded content. The team is also responsible for generating revenue to support the GSMA. It consists of three groups: editorial (content creation), operations (adverising and content project delivery), and sales (revenue generation through new and existing clients). About the role: The role is key to the success of client projects that use the Mobile World Live brand to reach new markets and influence existing audiences. Advertising is a key channel for client content both in terms of digital banners directly promoting client products and services but also promoting co-branded content. The Mobile World Live website is a key delivery channel for client promotional content as well as the daily news service that is delivered to its readers. During MWC Barcelona, Mobile World Live is the official media channel and is used extensively for promotion of technology brands, products and services. The role needs to support all Mobile World Live channels: 1. Website:

• Programming the ad server to correctly show banners to the right area of the site with the correct campaign frequency and duration
• Work with the development team to build bespoke campaigns for clients such as site / section take-overs
• Report on the performance of advertising on the website

2. Daily email:

• Ensure that daily emails contain all the correct promotional content
• Maintain a campaign calendar for client activity to make sure all commitments are scheduled accurately and delivered
• Work with the editorial team to build each daily email and make sure all committed campaign slots are contained in the email template so that the team how much editorial content needs to be included
• Report on the performance of advertising in the daily email

3. Print:

• Work with the sales team on print campaigns at the annual GSMA event at MWC Barcelona
• Add bookings to a flatplan making sure all contracted commitments are met
• Liaise with clients on getting content delivered to the right specifications before copy deadlines

About you:

• You will be able to keep a cool head in fast-moving and sometimes stressful situations and thrive on the energy that brings. Publishing is all about deadlines.
• Along with the cool head you will need a keen eye on detail and making sure that campaigns are delivered accurately and according to the contract instructions. A small miss on detail can have a huge negative impact on customer satisfaction.
• You will know about digital media in terms of email creation (Salesforce Marketing Cloud), ad server banner programming (Equativ) and print production.
• You enjoy working with customers and thrive working in a team environment. The Mobile World Live team is small and therefore an affable personality will be a huge benefit in working with both colleagues, your team and our customers.

Contract type Short term Contractor Worker type Contingent Worker What We Offer Working at the GSMA offers you unparalleled access to the mobile industry. We offer a chance to truly shape the direction of mobile, whatever your role. By joining the GSMA, you will be exposed to a fast-paced rapidly evolving environment, working on global solutions, genuinely fascinating and industry-changing projects and a stimulating and dynamic environment designed to enable you to flourish. In addition to architect-designed offices and competitive compensation, our benefits include fantastic learning & development opportunities, generous holiday allowances, four additional days off for professional development and many others. To learn more about the GSMA, visit our career site , our LinkedIn page and our Twitter page. Being You at the GSMA We care deeply about diversity, equity and inclusivity and aspire to be the best at it. Your well-being and work/life balance is important, so flexi-time and remote working is available to all staff. We're keen to ensure everyone is equal, represented and connected so we particularly encourage applications from all demographics. The sucess of the GSMA year on year will continue to be contributed by people from all walks of life. GSMA Values Our values not only drive our culture – they shape how we work and interact inside and outside our global organisation. Passionately driven We approach everything we do with unparalleled capability, tenacity and commitment, knowing that the challenging scale, pace and complexity of our work is what leads to its world-changing impact. Insightful leaders We continually develop and engage our expertise, insight and creativity so that we’re always ready to respond to the changing landscape with authority, agility and nuance. Stronger together We lean on each other so the industry can lean on us, embracing our diversity by actively seeking out perspectives and skill sets beyond our own, fuelling each other’s successes and constantly asking how we can help. Underpinning our values is our collective mindset to show up purposefully as good human beings every day, in every situation. When we’re at our best – we are collaborative, considerate and compassionate to others, and we create a safe space for one another to thrive, assuming positive intent in our colleagues. And if we aren’t at our best and the pressure is on – we feel free to be ourselves but still remain curious, lean into the tough stuff and we are always respectful to others and accountable for the part we play.