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UGG Brand Marketing Specialist Full Time

at Deckers Brands London in London (Published at 22-10-2024)

UGG Brand Marketing Specialist – London At Deckers Brands we don’t just create shoes, we create lifestyles. We are about opportunity. Opportunity to create, to grow and to have an impact. We want all our people to be as successful as they can be, to reach their full potential. We want to positively impact the world, whether that be with our Do Good and Do Great community involvement, or through employing sustainable business practice and socially responsible operations. How we continue this journey is down to our 3,000 strong global team, across our brands (UGG, HOKA, Teva and Koolabura by UGG). No matter where you are based within our team, we are committed to helping our people thrive. We will offer you a generous employee benefits package, as well as health, wellness, and career development support. COME AS YOU ARE We believe that the company you build is defined by the company you keep. We believe that a diverse, inclusive culture drives creativity and success. We believe that open hearts and minds together can unleash the potential of a brilliant mix of people—in every corner of Deckers. We strive to create a workplace that values ALL people, where we embrace differences, and everyone feels empowered to bring their full, authentic selves to work. Because the more perspectives we share, the better we can be. The Role: The UGG EMEA Brand Marketing ensures consistent brand image and tone across the region, ensuring all key stakeholders are aligning with seasonal strategies & brand strategy. The team are the guardians of UGG Global Brand standards and guidelines within EMEA. They are advocates for the UGG brand in region, educating cross functional stakeholders on key UGG pillars and ensuring all activations are on brand. Working closely with the Senior Brand Marketing Manager, the Brand Marketing Specialist will communicate and distribute global and EMEA content across the EMEA region via curated toolkits and communications, all whilst ensuring a consistent brand image across channels and regions. In this role, you will collaborate closely with agencies and our freelance writer to ensure all copy going out in region is on brand and meets our TOVs. Your Impact:
  • Ensure campaign consistency via the curation of brand toolkits for all regional and global stories
  • Support with the rollout out EMEA-wide distribution of global and regionalised assets, including translations for our markets
  • Write, commission and review copy for all cross-channel campaigns and multi stakeholder projects
  • Gather data from key stakeholders to produce omni-channel content analysis to drive best practice
  • Create locally relevant edits of global directives with sign off from line manager
  • Support with creation of regional-specific content productions incl on set as well as pre and post production
  • Act as key point of contact for toolkit and content team critical path queries
  • Lead on regional content road-mapping to ensure no bottle necks in our production
  • Partner with cross functional stakeholders to ensure copy rolled out in region is aligned with TOV
  • Collaborate with global product marketing team to ensure EMEA needs are fed into global shot-lists.
  • Act as an UGG Brand Ambassador to provide internal brand team project updates
  • Support with regular and ad hoc internal reporting requirements
Who You Are:
  • You have a keen eye for detail
  • Understands end-to-end process management
  • Adapts well to changing priorities
  • You work well both autonomously or collaboratively
  • You build great working relationships internally and externally
  • Thinks innovatively and creatively
We would Love to Hear from People with:
  • Experience working in a Brand Marketing, Publishing or Creative or Content Production
  • A genuine passion for the UGG Brand journey
  • Copywriting skills and an excellent level of written English
  • Experience within the fashion industry is a plus
  • An understanding of creating reports and analysing content
What We Will Give You:
  • Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
  • 27 Days Holidays + Bank Holidays & some time away from work – on top of generous holiday allowance, we can generally take advantage of half day Fridays providing our work is finished for the week.
  • Extras, discounts, perks & volunteering opportunities - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras.
  • Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development including Global Mentorship Programme
  • Hybrid & Flexible Working Environment
Equal Employment Opportunity
Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants embracing their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity. #LI-LJ1 #LI-FC1 #LI-LZ1


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