applicants
Senior Marketing Manager
at Blue Education London in London (Published at 15-10-2024)
About us
At Blue Education, our unwavering mission is to empower students on their journey to academic excellence and personal growth, guiding them toward the realisation of their dreams to attend the world's most prestigious universities.
We recognise the unique challenges that international students face, from mastering complex subjects to adapting to new cultures and educational systems. Our commitment is to provide comprehensive, personalised, and culturally sensitive tutoring services that foster confidence, competence, and global-mindedness.
Our core values drive our mission:
Excellence: We uphold the highest standards of academic rigour and teaching excellence, helping students achieve their full potential and stand out in competitive admissions processes.
Diversity and Inclusivity: We embrace and celebrate the rich tapestry of cultures and backgrounds that international students bring, fostering an inclusive environment where every student feels valued and supported.
Individualised Approach: We understand that every student is unique, and we tailor our tutoring to their specific needs and goals, nurturing their strengths and addressing their challenges.
Global Perspective: We instil a global perspective in our students, preparing them not only for academic success but also for a life enriched by cross-cultural understanding and collaboration.
Continuous Learning: We are committed to the continuous development of our tutors and the evolution of our teaching methods to stay at the forefront of educational excellence.
At Blue Education, we are not just tutors; we are mentors, advocates, and partners in your educational journey. Our ultimate goal is to see our students thrive academically, gain admission to the world's top universities, and go on to make meaningful contributions to society.
"Together, we'll turn dreams into achievements, one student at a time."
Are you a passionate marketing leader with a proven track record of building strong brands in international markets? Do you thrive in a fast-paced environment and possess the expertise to navigate the ever-evolving digital marketing landscape?
Blue Education is seeking a dynamic and results-oriented Senior Marketing Manager to lead our marketing efforts and propel our brand to new heights on a global scale. In this strategic role, you will oversee all aspects of our international marketing strategy, from website optimisation and SEO to social media management and paid advertising campaigns.
What you'll do:
- Develop and Execute a Global Marketing Strategy: Craft a data-driven marketing strategy that aligns with our overall business goals and drives student acquisition, brand awareness, and market share growth within international markets.
- Own the International Digital Landscape: Manage and optimise our website for a global audience, ensuring a seamless user experience and maximising search engine visibility through effective multilingual SEO strategies.
- Become an International PPC Pro: Develop and manage targeted Pay-Per-Click (PPC) advertising campaigns across various platforms, tailored for specific international markets to attract qualified leads and generate conversions.
- Social Media Savvy with an International Focus: Lead the development and execution of engaging social media campaigns that build brand awareness, foster community engagement, and connect with our target audience in international markets. This may involve cultural adaptation and platform-specific strategies.
- Third-Party Expertise: Forge strong relationships with and effectively manage external marketing agencies, ensuring their work aligns with our overall international marketing strategy.
- Embrace International Nuances: Develop a deep understanding of cultural nuances and adapt marketing messaging and strategies to resonate effectively with audiences in different regions.
- Stay Ahead of the Curve: Continuously stay abreast of industry trends and digital marketing best practices within international markets, implementing innovative strategies to optimise campaign performance and maximise ROI.
- Data-Driven Decision Making: Leverage marketing analytics to measure campaign performance across international markets, identify areas for improvement, and make informed data-driven decisions.
Who you are:
- A seasoned marketing professional with 5+ years of experience in a role within the education sector or a related field, with a proven track record of success in international brand building.
- Deep understanding of digital marketing principles for international markets, including SEO, PPC, content marketing, social media marketing, and marketing analytics.
- Excellent communication, interpersonal, and project management skills.
- A strong analytical mind with the ability to translate data insights into actionable international marketing strategies.
- The ability to manage multiple projects simultaneously and prioritise effectively in a fast-paced environment.
- Experience working with and managing external marketing agencies in an international context is a plus.
Bonus points if you have:
- Fluency in Mandarin Chinese (but not essential)
- A passion for education and a strong understanding of the education technology space.
Salary and Benefits
- £50,000 - £75,000 depending on experience (we are open to applicants looking to step up into a more senior marketing role
- 20 days holiday + Bank holidays
- Hybrid working (2 days a week WFH)
- Private medical insurance with BUPA
- Performance based stock options
Join Blue Education and be the architect of our international marketing success! Lead the way in crafting a compelling global brand narrative and reaching a wider audience of ambitious students seeking to achieve their academic goals.
