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Marketing Placement Interns 2025
at Sony Electronics Other in Other (Published at 15-10-2024)
Marketing Placement Interns 2025 Location: Weybridge Are you an undergraduate student studying Business, Management, Marketing, Data Analytics, or Economics? If so, we have a 12-month placement available starting in July 2025. Don't miss out on this opportunity! We are seeking five proactive self-learners who are passionate about product management, marketing, data analysis, and communication and want to become marketing placement interns at Sony Europe! Sony aims to inspire consumers through strategies that communicate our brand and innovative products to the world. We are innovative, creative, and passionate individuals who strive to bring together the essence of the Sony brand in new, groundbreaking ways. Throughout this 12-month paid placement, you will be given the opportunity to not only expand your knowledge and gain valuable transferable skills but also immerse yourself in what it means to be a marketing professional in a multinational organisation and to understand where your career could take you. Working within established teams, you will be offered experienced mentorship alongside multiple development opportunities. Across various departments, we offer five placement roles! 1. Trade, Segment and Marketing Communications Intern In this role you will become a part of the Professional Displays and Solutions business, helping the team to understand the market, to run and support our existing customer base and to generate new business opportunities with the use of sales tools and marketing communications. Throughout the placement, you will:
- Support marketing activities such as social media content creation, email communications, website and partner portal content development, event support and general marketing administration.
- Work with the marketing delivery teams to write and give briefs, lead projects from start to finish and create Sales tools in line with business requirements.
- Support the market insights and trends analysis for key segments like corporate or education.
- Have the responsibility for specific sales and marketing activities, projects and events in collaboration with the team.
- Handle incoming sales leads.
- Have the opportunity to support the organisation of tradeshows across Europe.
- Support creating Product presentations and Marketing assets of new product launches.
- Support online activation of new product launches, including tracking and reporting, in key retailers.
- Analyse customer reviews, ratings of key product models and ‘Voice of Customer’, including online, customer support or other feedback, to reflect in new product development.
- Monitor, analyse and report market pricing evolution and trends.
- Regularly produce Competition Charts detailing Sony vs Competitors product prices & specifications.
- Help organise Focus groups and other surveys and analyse ensuing data to reflect in future products.
- Responsible for strict management of product samples stock for promotion activities, ensuring the distribution of loan samples throughout Europe.
- Support dealer and product announcement events.
- Drive reporting of social media metrics of Ambassadors & Influencers working with Sony UK and support with tracking social media performance of key UK marketing activities.
- Maintain and grow the Sony UK DI Instagram account and participate in improving social reach and interactions through event preparation.
- Develop monthly reporting systems regarding online and physical events.
- Assist the UK Marketing Team in demo/loaning products (stock management) and handling products for events and other DI activities.
- Support the product managers at consumer events, Pro Support depots and B2B events.
- Handle the SRM and Salesforce Management.
- Create in-store & online marketing assets which present TV’s benefit to end consumers and implement to Pan-European sales & marketing companies in the local countries.
- Collaborate with other colleagues to complete assets and optimise them.
- Help with the preparation of communication activities for product launches in Sony Europe.
- Create reports to analyse the performance of key touchpoints including the website, social media and eCRM
- Communicate with countries to arrange samples for local events
- Assist with daily communication with colleagues in other European countries.
- Support dealer and product announcement events.
- Handle Cine Partners Communications scheduling and information sharing (dealers & rental houses newsletters)
- Provide support to the integrated digital marketing team for campaign delivery through digital, website, social, and PR channels.
- Support agency management by tracking delivery schedules.
- Assist in influencer marketing initiatives and daily relationship management.
- Participate in and follow-up lead generation campaigns targeting key audiences such as Filmmakers, Cine Schools, and Virtual Production.
- Generate weekly, monthly, and quarterly reports.
- Coordinate and support the organisation of international and customer events, which may include some European travel.
- Strong communication and interpersonal skills.
- A keen interest in data-driven marketing, marketing communication, social media and technology.
- Analytical thinking with a passion for understanding the market through data.
- An assertive, proactive attitude with a willingness to get involved wherever required.
- Experience with stock take.
- Fluency in English, knowledge of other European languages is preferred.
- Proficiency in MS Office (Word, Excel, PowerPoint, Outlook, PowerBI). Knowledge of graphical programs (e.g., Photoshop and Canva) is of advantage.