applicants
Marketing Operations Partner
at Seqera London in London (Published at 01-10-2024)
Seqera exists to advance science for everyone through software
We provide software for scientists solving today's most complex and important challenges from pioneering innovative therapeutics to unveiling the secrets of our universe. The journey began a decade ago with Nextflow — open software that helps over 100,000 global scientists analyze and process data, with more power and flexibility than ever before.
Today, Seqera consolidates fragmented data and diverse computing resources into a unified platform. Our modern biotech stack is trusted by over 150 leading life sciences organizations. Empowered with modern software engineering, organizations conduct science faster, on larger datasets, and with more confidence. Seqera accelerates discoveries in an open world.
Would you like to be a part of a company with a bigger purpose and make it successful with your own ideas? If yes, keep reading!
About the role
We are looking for an experienced Marketing Operations partner to take the lead in ensuring our marketing systems are efficient, data-driven, and ready to scale. This role is crucial in enhancing our marketing and go-to-market (GTM) processes and in scaling our growth engine.
Reporting to our Vice President of Marketing, you’ll be the key player in our overall marketing strategy by helping streamline our current tech stack and build it out as the team and needs grow. In this role, you’ll be a crucial part of driving operational excellence across our marketing technology stack, from automation to analytics, and ensure seamless execution of campaigns that generate impactful results.
As the marketing operations partner, you’ll love digging into advanced marketing automation functionality including managing a system of nurture tracks, ensuring proper data flows between various systems, and troubleshooting issues as they arise in order to provide the programs, data and analysis needed to run—and grow–Seqera’s business.
What You'll Do
Own the marketing technology stack, including Hubspot, Common Room, Mutiny and more while working closely with SalesOps, Analytics and more to ensure alignment across the GTM funnel.
Execute and refine marketing campaigns using marketing automation tools.
Analyze marketing data to identify growth opportunities and areas for improvement.
Develop and maintain comprehensive dashboards and reports to monitor and evaluate marketing performance.
Ensure leads are properly routed, attributed to related campaigns, and that we have a consistent processes and data flow between sales and marketing.
Help define and implement lead qualification and scoring, and marketing attribution models.
Build audience segmentation to help ensure marketing delivers the right message, to the right audience, at the right time / stage.
Support the sales development team by ensuring leads are properly routed and attributed to related campaigns with any actionable data.
Establish and implement best practices for data management and hygiene.
Identify and implement improvements in marketing automation processes and systems.
About you
You are motivated by helping others succeed. When things break - and they will - you are eager and able to help fix things. You like thinking of ways to improve efficiency or bring delight to the people you work with.
4+ years of experience in marketing operations or a related field.
Proven expertise in working with marketing automation tools, including Hubspot, as well as how Hubspot integrates with CRMs including Salesforce.
Exceptional analytical skills and hands-on experience with marketing data.
Strong project management capabilities.
Excellent communication and interpersonal skills.
Meticulous attention to detail with the ability to manage multiple projects concurrently.
Nice to have:
Proficiency with SQL-based analytics tools (ex: Superset)
Experience managing and/or integrating broader GTM-related tools and systems including for Sales, customer support, etc.
Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply for jobs unless they meet every single qualification. At Seqera, we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role and your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
What will you find working at Seqera?
Flexible working hours and remote-friendly culture.
International working environment with more than 25 nationalities.
Passionate & talented team.
Continuous skills development.
Team retreats and bonding activities.
A culture where your opinion is valued and your decisions have a real impact on the industry.
Excitement of a fast-growing startup in a constantly changing environment.
Great benefits
Time off: holidays under the local legislation + 3 days given by Seqera in December of 2024, and the national/public holidays according to your location.
Equity
Private health insurance
Private life insurance
Home office allowance (valued over 1,000 USD)
Subscription to Oliva, Mental Health App
Learning and development budget per year (1,000 USD)
You should know
Seqera is proud to be an equal-opportunity employer. However you identify or whatever your journey to this point, we welcome all candidates to apply for the position that inspires them. Come join us and help us build a global company that everyone is proud to be part of.
As we scale, we constantly improve our in-office and WFH environments and learn to help everyone have the best setup for our company's success and your personal development while always keeping the human touch in every aspect of our lives.
Why join us?
By learning from and with each other, we ensure our ability to drive innovation and make better decisions toward our mission. Most importantly, our culture provides a genuinely fun, inclusive, and challenging environment that will allow you to grow while making a huge difference in human health and beyond.
