Jobsxl | Total Jobs Online

Senior Local Marketing Executive Reporting to: Senior Product Marketing Manager Based: Hybrid 2+/ East Croydon Here at The Gym Group we believe we are simply the best in our industry! Our amazing teams have skills, abilities and can-do attitudes that make this a great place to work! We have strong, embedded values and an easy-going culture which ensures we put our people first. We pride ourselves on being fun, innovative, inclusive and engaging. We are now on the lookout for a Senior Local Marketing Executive to join our amazing Marketing Team. So, what’s stopping you? Apply today and know that We’re With You every step of the way. What you need to know about us… The Gym Group is not like your average gym! To our members we’re the lowest cost nationwide 24/7 Gym with over 230 gyms and counting! To our teams we are fun, welcoming, engaging and inclusive. We challenge our limits and push ourselves to impact positive change with our goals and initiatives. We take steps into new areas with a real and authentic purpose - It’s our mission to break down barriers to fitness for all. We’re #1 in our industry when it comes to our values, our culture and our people – check out Glassdoor if you don’t believe us. We offer a fantastic place to work in a great working culture and were recognised as #25 in the Top 50 places to work in the UK in 2022! We may be one of the leading budget gym chains in the UK but there’s nothing budget about our investment into our people. We have retained GOLD in our investors in people award for the last 6 years and silver in wellbeing last year. We’re recognised as a disability confident and inclusive employer which is something we are truly proud of. We have a brilliant team and opportunities for development and growth with support for success. Having recently undertaken some huge projects from a digital point of view and our plans are to keep being innovative, creative and agile in all that we do. That’s what you’re looking for right? We’re With You! So let us tell you more. Primary Objectives... Our Senior Local Marketing Exec will execute best-in-class marketing campaigns to supercharge awareness of The Gym Group brand and bring in new members via a series of creative tactics executed through our 230+ gyms up and down the UK. They deliver our in-gym communications to our members, creating compelling member-facing assets to drive engagement and retention. They will be an expert collaborator with our Operations team and in-gym teams, ensuring that our local marketing tactics are executed brilliantly and that our teams are galvanised and inspired to attract as many members as possible. Reporting into our Senior Marketing Manager, our Senior Local Marketing Exec’s mission is to help take The Gym Group to its next phase of local marketing excellence – delivering best-in-class collateral and creative for peak trading periods and helping design the tools for our teams to shout about our gyms in their local communities all year round. Key Responsibilities...

• In partnership with the Operations and the Senior Marketing Manager, populate a clear annual calendar of local and in gym marketing – working with the Senior Marketing Manager so that all relevant teams and stakeholders have visibility of what’s going in which touchpoint across the year.

• Execute great creative across of all local marketing materials from brief to physical delivery – with strong stakeholder and project management.

• Work with other channel leads to execute connected consumer journeys from local marketing prospect building to conversion – ensuring we have all touch points set up in time and looking brilliant.

• Deliver the assets to improve The Gym Group’s stand out presence at local key events and marketing opportunities, building relevance to local consumers with a focus on prospect generation.

• Taking learnings from previous years, successfully execute our local Student marketing push in September/October - making us the no. 1 gym of consideration amongst our target student communities.

• Support with measurement and analysis of local marketing tactics, delivering key reports to help understand ROI and areas for optimisation.

• Support our Corporates Team to drive acquisition of corporate members through creation effective local marketing collateral for corporate prospects and environments.

• Own the creative delivery and execution of our internal and external digital screens in gym – ensuring they are effective and compelling.

• Own the creative delivery and execution of BAU printed materials in gym, including posters and Point of Sale, working with Ops to deliver brand consistency and a brilliant customer experience.

• Execute the marketing assets for any in-gym events or launches - briefing in the assets, owning the delivery of those assets and any tracking as required.

• Working with the Senior Marketing Manager, manage the local marketing budget ensuring it is correctly phased, deployed and processed.

Skills & Experience Required... The right person for this role will have a track record in regional/local marketing tactics within a multi-site business. You will bring expertise on how a brand can shine through its local teams and in its local communities. Critically, you will be a dedicated collaborator who can work with gym teams up and down the country as well as managing stakeholders in the Gym Support Centre.

• 3+ years experience

• A solid and up to date knowledge of local marketing strategies – awareness of innovation in this space and who does it well that we could learn from.

• Experience working with teams based on the ground up and down the country – coordinating across regions to execute with excellence.

• A hands on approach – the drive to get stuck in, go and see our local marketing and events in action, and roll up your sleeves with the teams.

• A great communicator with strong influencing skills & experience conveying ideas & plans a range of audiences.

• Experience with sampling campaigns and/or similar activations where partnerships are established to engage prospective customers.

• Compatibility with a fast-moving and constantly evolving environment.

• A track record in project management - able to deliver cost efficiencies, within tight timelines and budgets.

• Data analysis and reporting capability.

So, we’ve told you all about us and our amazing new opportunity; now it’s your turn to hit ‘Apply’ and tell us about YOU. We get that not everyone wants a 9 - 5 and here at The Gym Group we are pretty flexible. Talk to us about your requirements during the process and explore the many options including flex hours, a condensed working week or even part-time contracts.
If you have a disability or condition that makes it difficult for you to complete your application online please email your cv to recruitment@thegymgroup.com or alternatively call the TGG Recruitment team on 0203 319 4838 and someone will be more than happy to support you. We also want to put it out there that we actively encourage applications from a diverse demographic and we are passionate about your culture and value alignment. We want this to be a match that challenges your limits and works for you as much as for us. When we say We’re With You we really do mean it!