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At Hearst UK, there’s always more to the story. Join us as our new Creative Director to start the next chapter in your career to take the creative direction of Good Housekeeping UK to its next level, across all touchpoints, innovating, reviewing and updating it in line with the Editor-in-Chief’s vision to futureproof the brand. You will define the creative vision for Good Housekeeping (GH) UK, leading the execution of an aesthetic brand identity across all touchpoints and leverage the very best and latest design thinking to elevate Good Housekeeping content and marketing across print, web, app, video, email and live to engage new audiences, drive premium value and talkability.

ABOUT THE ROLE

• To produce and maintain the creative direction of Good Housekeeping UK across touchpoints, constantly reviewing and updating it in line with Editor in Chief’s vision and new trends in visual design.
• To lead visual identity of all GH brand touchpoints including apps, newsletters, social media, video, live events and print
• To oversee all branded marketing for GH, in both B2B and B2C, constantly striving for excellence not just ensuring brand consistency
• To pro-actively bring innovative, new design ideas to the brand to surprise and delight GH core and growth customers, and ensure GH design stays two steps ahead of the competition at all times.
• To lead UI design across all GH digital products, liaising closely with UX and PDE teams as appropriate, ensuring it performs both aesthetically and commercially (i.e. conversion to membership, clicks, referrals etc).
• To lead, inspire and manage a team of visual designers and picture researchers to achieve ever-improving visual output.
• To liaise closely with GH EiC, subs desk and production team to refine workflows to ensure creative direction is incorporated throughout the content ideation process to drive efficient ways of working.
• To produce jaw-dropping, award-winning cover treatments, by building and maintaining a black book of brilliant photography & styling and talent.
To produce and maintain comprehensive visual GH brand book to ensure all design work that includes GH is on brand.

ABOUT YOU

• Substantial at Creative Director level in a variety of environments / brands
• Mix of client and agency side experience is desirable
• Some publishing design experience is useful but not essential
• Demonstrable experience of leading several successful major redesign programmes on high-profile, consumer brands, from design concept to full operationalisation across platforms
• Proven track record of leading and managing designers in a matrix system
• Exceptional graphic design credentials with an outstanding, probably award-winning, portfolio of work on range of consumer brands
• Expert user of Abode Creative Cloud systems (InDesign/Photoshop/Illustrator) for graphic design, including After Effects
• Experience of designing in or working with app prototypes (FIGMA) is essential
• Articulate – able to communicate and explain design principles to non-designers
• Flexible and collaborative – able to adapt designs to incorporate competing requirements (e.g. client, editorial, marketing) whilst protecting overall creative excellence
• Ambitious, energetic and open minded – comfortable as a role model and leader of people right across the team / business, not just in matters of design
Takes risks, and responsibility for them

WHAT WE OFFER

At Hearst UK, you can choose from a huge range of perks and benefits that can help you learn well, work well and live well including:

• 25 days’ holiday (with the option to buy up to 5 additional holiday days) - pro rated for part-time or fixed-term employees
• Discounted gym membership
• Healthcare cash plan
• Spend a charity day with your favourite good cause
• Life assurance and pension scheme
Regular socials and more!

There’s more to your story than you imagine. And the next chapter begins right here.

Hearst UK is deeply committed to using our influential brands to reflect the world we want to live in – one that respects, protects, represents and uplifts the voices and opinions of all people. As a business, we recognise the significant benefits of creativity, collaboration and innovation that comes with diverse teams. Not only is diversifying the voices in our organization the right thing to do, but it also helps us to make powerful and exciting content that can be enjoyed by many more people. This is why we’re working to build a sense of true belonging within our business and foster a culture in which everyone feels heard.