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At a glance:

• Salary range - The budgeted salary range for this role is set at £42,700 - £64,000

• Contract type - This position is a Permanent contract

• Working pattern/flexible working - This is a blended working role, therefore your time will primarily be split between working from home and the London Head Office. However, there will also be an expectation to visit other locations as the need arises.

• Location - This role is based at our London Head Office campus in Pimlico. Please note, any cost incurred as a result of travel to the office is the responsibility of the successful candidate. There is no travel allowance for this role.

• FYI - We have two Marketing Activation Manager roles available both focused in the tech space. One will manage the marketing planning and activation of one of our most important tech brands and the other will work across a number of tech brands to activate campaigns across the year.

About the role:

Retail Media has been identified as a key enabler of profit growth across JLP and is a priority for the Partnership. We are at the start of an exciting transformation journey to evolve our capability in this space in order to help deliver more personalised experiences to delight our customers and create compelling and impactful Retail Media propositions for our clients.

As Marketing Activation Manager within the John Lewis Retail Media team, you will be responsible for the delivery of the annual calendar of initiatives which have been agreed with strategic brands, as well as delivering campaigns for all other brands. You will work on developing dedicated campaigns for all brands based on the sentiment of need from brands and activating them effectively, defining the brief for these brands and brief into channels for activation. You will be working with the channels, and Seasonal campaign Category Marketing teams to coordinate branded participation in both tactical and seasonal campaigns.

You will monitor the performance of all Retail Media funded campaigns, preparing PCA reports and working with the retail media Media Sales team to report performance back to brands, whilst helping to inform next year plans. You'll be highly organised, adept in working with insight and customer segmentation, always with an eye on marketing channel effectiveness and driving outcomes for our clients.

You will have a thorough understanding of and a passion for marketing, making use of a variety of marketing best practice to meet objectives set. You'll have strong commercial acumen, natural ability with insight and data and work well under-pressure. Your ability to deliver compelling presentations will be regularly used and you will be a collaborative and proactive team member, forming part of matrix business and marketing teams to create campaigns which are bigger than the sum of the parts.

Please note:

We have two Marketing Activation Manager roles available both focussed in the tech space. One will manage the marketing planning and activation of one of our most important tech brands and the other will work across a number of tech brands to activate campaigns across the year.

Key responsibilities:

• Deliver the annual calendar of initiatives and campaigns

• Deliver defined elements within an overall marketing campaign to support the Media Sales team, including the definition of the marketing brief, the channel and media plan, message hierarchy, creative execution, all the way through to delivery of the campaign itself being on time and on budget.

• Work with brand/ seasonal campaign teams to coordinate supplier participation in brand and seasonal campaigns

• Monitor performance of the brand funded campaigns and prepare PCA reports. Working with the Retail Media Sales team to report performance back to suppliers and inform next year plans

• Build meaningful partnerships with key stakeholders; inspire, excite and motivate teams across the business.

• Work to ensure the consistent implementation of activity across marketing, and work with implementation teams to enable effective delivery across other functions. Escalate risks and take decisive action to quickly resolve decision blockages; challenge where necessary.

Essential skills you’ll need:

• Significant experience in marketing campaign delivery within a retail media environment

• Relevant experience working with external suppliers or agencies to activate media

• Proven experience of effectively servicing brands/clients in a marketing environment

• Experience working with complex projects and managing multiple Stakeholders

• Evidence in strong written and verbal communication

• Experience in insight and analytics

• Experience of delivering to tight deadlines and to great quality

Desirable skills you’ll have:

• Further qualifications in marketing or business

• Demonstrates a keen interest in changing trends in the retail media external landscape

Benefits of the Partnership and the role:

• • Hybrid Working.

• ️ - Full - time working holiday entitlement 25 days holiday, plus public and bank holidays (this is pro-rated for part time hours).

• • - Excellent work life balance, including focus on well being and flexible working and our marketing leading equal parenthood leave Policy
• • Defined Contribution pension scheme where your contributions will be matched by the Partnership (up to 8% of pay) and, after three years’ service, you’ll receive an additional Partnership contribution of 4% of pay, regardless of whether you pay in or not
• • You’ll get Partnership discount in store and online once you complete your Earning Membership period. That’s 25% off in John Lewis & Partners (12% off electrical products, some exclusions apply) and 20% in Waitrose & Partners (some exclusions apply) You’ll also be able to nominate someone you live with to share your discount.
• • Simple cycle to work support scheme
• • We’re really proud of our exclusive hotels based in some of Britain’s most beautiful areas and once you’ve been with us for three months, you’re welcome to explore them

• - Learn more about our extensive range of exciting benefits that you could enjoy when you join us, visit - https://www.jlpjobs.com/about/benefits/

Next Steps:

• The application form consists of a CV upload followed by application questions. Please ensure you refresh the page each time you complete a task to ensure you complete everything that you need to in time. (If internal, check your Workday notifications and see further guidance on the PDW under "Internal application process").

• Once you've submitted an application the next steps of the process, if successful, are likely to include a 1 stage virtual interview (wk comm 17th October 2024).

• You'll be asked about any adjustments you might need to support the recruitment process. Let us know, and we'll be sure to discuss it with you.

• Thanks for your patience in the meantime and for showing an interest in joining JLP.

• We occasionally close vacancies early in the event we receive a high volume of applications. Therefore, we recommend you apply early

You can view a copy of the full job outline here (internal only)