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Axiom Hospitality

Salary: £36,000 per annum
Job Type: Permanent
Hours: Full-time
Town: London

We are currently recruiting for a Food & Beverage Marketing Executive to join our Truly Talented team.

The Food & Beverage Marketing Executive will support Axiom Hospitality Head of Marketing & Brand and the Commercial, Food & Beverage, and Hotel Teams in delivering the revenue forecasted for the restaurants and bars in Axiom Hospitality’s portfolio of hotels by implementing a solid proactive marketing strategy.

Working closely with external agencies to activate strategic marketing plans to drive strong ROI and track data analytics to measure performance.

The ideal candidate will have a proven track record in successful campaigns, and the ability to use performance metrics to inform decisions. They will be able to provide examples of strong campaigns and engagement initiatives and have a thorough understanding of the market, ideally with a strong restaurant and F&B career background. The candidate will demonstrate strong creativity and forward-thinking, and the ability to juggle multiple projects in a fast-paced environment.

Benefits

• Hotel discounts across all Axiom Hospitality hotels – colleague rates and up to 50% discount on F&B;
• Discounts across retail, restaurants, events and more through our benefits & rewards portal;
• Access to our Employee Assistance Line to support your Mental Health and Wellbeing;
• Use of Wagestream Financial Wellbeing platform, allowing instant access to your pay;
• Yearly complimentary Axiom Xcape stayover after one year of service;
• A growing team with great training, progression, and promotion opportunities;
• Rewards for referring a friend: referral bonus for recommending a new team member starts at £250 per successful hire;
• Length of service awards, ranging from 1 year to 3, 5, 10 and 20-year rewards and more!

Responsibilities of role will include but are not limited to:

• Maintaining and optimising all restaurants and bars online listings
• Proactively identifying new channels and platforms to feature outlets
• Oversee owned channels functionality and user experience
• Drive conversions through campaigns and targeted initiatives
• Managing production and performance of multimedia content
• Maintaining website and tracking data analytics
• Managing email marketing platforms
• Monitoring and allocating digital spend budgets
• Monitoring performance of marketing campaigns
• Conducting research and analysing data to identify and define audiences
• Brief agencies on key needs and focuses of outlets
• Own and maintain a calendar of key activations per outlet
• Identify relevant partnership opportunities and manage relationships
• Prepare monthly reports on Marketing activities with detailed performance statistics
• Understanding the wider hotel business and keeping up to date with the hotel’s commercial strategy and promotions
• Understand the overall market - competitors’ strengths and weaknesses, economic trends, supply and demand.

The core skills and experience required to succeed

• Minimum 3 years Marketing experience in hospitality
• Restaurant or bar experience preferred
• Food and beverage background required
• Demonstrates experience of developing detailed marketing plans and campaigns including project management skills, briefing, planning and execution
• In-depth understanding of marketing channels and performance metrics
• Demonstrates a solid understanding of the synergy needed between commercial and operations in the hospitality business
• Demonstrates a working knowledge of digital marketing techniques, including paid social media, application of social media channels, use of customer communication channels including email and website management. Solid understanding of development for dynamic websites and Content Management Systems
• Design and creative skills including compelling copywriting
• Ability to identify specific action steps, accountabilities and timelines for workload including able to hold self-accountable for achieving results
• Adaptability and ability to juggle multiple projects
• Gains the confidence and trust of others through their own authenticity, ethical standards and follow-through on commitments
• Strong organisation and planning skills
• Acts independently to improve and increase skills and knowledge

You must have the right to work in the UK to be eligible for this role. Documented evidence of eligibility will be required from all candidates prior to commencing employment.

Opportunities for all

At Axiom Hospitality, we thrive on differences and believe it is critical to our success as a fast-growing hospitality company with global aspirations. We are proud to be an equal-opportunity workplace that seeks to recruit, develop, and retain the most talented people from various backgrounds, perspectives, and skills. We, therefore, encourage applications from all genders, races, religions, ages, and sexual orientations, as well as parents, veterans, people living with disabilities, and any other groups that could bring diverse perspectives to our business.

At Axiom Hospitality, we are making efforts to reduce our carbon, energy, water and waste footprint. We strive to be ethical in all we do and want to be a thriving, sustainable and responsible business for our people, our communities and our planet. Working closely with our Hotel Owners, we are committed to the journey to sustainability. In addition, we are working to reduce our hotels’ impact on the environment through internationally recognised eco-label certification.

Our hotels strive to be active members of their local communities by giving back where they can. Supporting local charities is important to our teams, from volunteering at soup kitchens to collecting donations and fundraising. Our hotels aim to leave a positive impact on their neighbourhoods. At Axiom Hospitality, we are working closely with our stakeholders to support our social impact commitment. Caring about people extends outside our business and is part of our DNA.