2
applicants
Growth Marketing Manager
at Quantcast London in London (Published at 10-09-2024)
We are Quantcast. A global Demand Side Platform (DSP) powered by AI. Rooted in our DNA is a strong foundation of measurement and consumer analytics, enabling us to empower marketers to reach audiences and achieve measurable advertising outcomes across the Open Web.
Since 2006, Quantcast has consistently set the industry standard by introducing groundbreaking initiatives such as the first measurement platform for digital publishers and the first AI-powered DSP. If you're prepared to be part of an enthusiastic team that crafts cutting-edge solutions, then Quantcast is the ideal place for you.
We’re seeking an experienced and strategic Growth Marketing Manager to spearhead our global demand generation function. This role involves planning and executing a digital multi-channel lead generation program.
As a Growth Marketing Manager, you will be responsible for efficiently managing a variety of digital campaigns to grow Quantcast on a global scale. Your role will focus on SMB and advertising agency leads to drive revenue, and generate new business in alignment with the company's objectives.
We are looking for a proactive and positive team leader who is organized, detail-oriented, a strong multitasker, and experienced in building relationships with commercial teams and managing B2B budgets and campaigns.
Founded in 2006 and headquartered in San Francisco, Quantcast has employees in 18 offices across 10 countries. We are committed to building an inclusive and diverse environment where everyone can be their authentic self. We work to ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Recognizing the importance of flexible work environments, Quantcast operates in a hybrid work model. This model gives employees the opportunity to work from home two days a week and work in the office for team collaboration for the remainder of the time. Our hybrid model may differ based on location or team, so please consult with your hiring manager for further information. All hybrid employees can also work remotely for two weeks each year or, if eligible, apply for our fully remote work program. We strongly encourage vaccination for all Quantcast employees as a way to stop the spread of COVID and protect yourself and others.
Since 2006, Quantcast has consistently set the industry standard by introducing groundbreaking initiatives such as the first measurement platform for digital publishers and the first AI-powered DSP. If you're prepared to be part of an enthusiastic team that crafts cutting-edge solutions, then Quantcast is the ideal place for you.
We’re seeking an experienced and strategic Growth Marketing Manager to spearhead our global demand generation function. This role involves planning and executing a digital multi-channel lead generation program.
As a Growth Marketing Manager, you will be responsible for efficiently managing a variety of digital campaigns to grow Quantcast on a global scale. Your role will focus on SMB and advertising agency leads to drive revenue, and generate new business in alignment with the company's objectives.
We are looking for a proactive and positive team leader who is organized, detail-oriented, a strong multitasker, and experienced in building relationships with commercial teams and managing B2B budgets and campaigns.
Responsibilities:
- Develop and execute comprehensive growth marketing strategies to drive platform acquisition, engagement, and retention.
- Be able to employ a combination of marketing channels and tactics, focusing on data-driven decision-making, experimentation, and optimization to achieve growth.
- Deep understanding of digital marketing principles and the ability to analyze market trends and customer behavior to identify growth opportunities.
- Lead the planning and implementation of multi-channel marketing campaigns including, digital, social media, email, content, paid search, and SEO.
- Responsible for running paid ads across Quantcast DSP, Meta, LinkedIn and Reddit
- Analyze and optimize marketing performance through data-driven insights and A/B testing to maximize ROI.
- Collaborate with cross-functional teams (e.g., commercial, product, content and design) to align marketing efforts with business goals and product launches.
- Build and maintain strong relationships with key stakeholders and partners to enhance brand visibility and market reach.
- Monitor industry trends and competitive landscape to identify new opportunities for growth and innovation.
Qualifications:
- A minimum of 4-5 years of growth marketing experience in a B2B marketing
- Experience with Marketo and Salesforce required
- Experience with social media platforms such as Reddit, Tik-Tok, Meta and Google Ads
- Strong written, verbal communication, and presentation skills
- Excellence in partnering with commercial teams to drive revenue
- Creativity to develop impactful and engaging campaigns
Founded in 2006 and headquartered in San Francisco, Quantcast has employees in 18 offices across 10 countries. We are committed to building an inclusive and diverse environment where everyone can be their authentic self. We work to ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Recognizing the importance of flexible work environments, Quantcast operates in a hybrid work model. This model gives employees the opportunity to work from home two days a week and work in the office for team collaboration for the remainder of the time. Our hybrid model may differ based on location or team, so please consult with your hiring manager for further information. All hybrid employees can also work remotely for two weeks each year or, if eligible, apply for our fully remote work program. We strongly encourage vaccination for all Quantcast employees as a way to stop the spread of COVID and protect yourself and others.
