applicant
Head of Marketing
at Unibail-Rodamco-Westfield London in London (Published at 03-09-2024)
Who are we…
Unibail - Rodamco -Westfield (URW) is driven by an entrepreneurial foundation of talented and ambitious employees who embrace change, strive for innovation, and know when to venture into uncharted terrain. Teams within URW are collaborative and thrive by working together to seize opportunities and solve challenges. Employees receive mentorship and guidance while being empowered to drive their initiatives, embracing their individuality and unique backgrounds.
URW‘s flagship destinations are interwoven into the community fabric, and we give employees the power to be impactful in their work and lead meaningful change in our communities through volunteering, DE&I programming, and leading ESG efforts. URW is an innovator and trendsetter in experiential entertainment and is making bold moves to be a brand that creates inspiring consumer experiences in-person and digitally. Breaking beyond conventional beliefs,
URW is surprising and delighting customers by reinventing being together and creating memorable moments.
Unibail - Rodamco -Westfield (URW) a global developer and operator, is seeking a talented individual to join their dynamic marketing team within our PR and Communications department as the Head of UK Marketing . This role presents an exciting opportunity to take on a crucial responsibility for executing the Group Marketing strategy across UK Westfield Retail Assets and aligning the local UK priorities with the wider Group Marketing objectives.
What you will be doing…
This role will need to work with the Centre Management, RISE (the inhouse retail media agency) and Asset Management teams as well as Group Marketing to facilitate delivery of Group and UK specific campaigns across the 2 UK iconic flagship Westfield assets and oversee the execution of the Central & Whitgift Centre marketing strategy by the third party property manager.
Group Strategy:
Develop and execute a UK specific strategy to align with the Group Marketing strategy, across core categories (Fashion, Entertainment, F&B, Families, Beauty and Sustainability)
Liaise with the Group Corporate team in the executional requirements of the brand campaigns, events and digital initiatives to ensure suitability for UK assets
Work with the UK Digital & Social team to ensure alignment and inclusion of the Group digital strategy for Social, CRM and Loyalty Programme within the Centre campaigns and objectives.
Support Group Marketing on the global media strategy for the year and oversee delivery in the UK
Effectively work with the Group Corporate teams to maximise value out of centre budgets.
UK Assets & Strategy:
Deliver and execute the customer content strategy action plans and ensure achievement of agreed objectives with the Centre Marketing Managers and Centre Management teams.
Working with Centre Management and the Lead Event Project Manager to develop placemaking and events strategy.
Effectively manage and reconcile the marketing budget alongside Group Marketing and the General Managers within Centre Management.
Work with the RISE team to drive income across marketing campaigns.
Work with the Senior PR Manager to align marketing activity and the consumer PR strategy.
Work with the Senior Insights Manager to deliver key research and data strategy for assets.
Support leasing teams with the development of B2B marketing materials.
Participate with asset team members in order to resolve specific marketing issues and communicate plans and results effectively.
Support Director of PR & Corp Affairs with proactive engagement with external stakeholders including the Centre JV partners and third party property management team for Centrale & Whitgift.
Develop and manage the Lead Event Project Manager.
What skills, experience, and knowledge will you need to be successful?
Excellent communication skills at all levels
Strong experience of managing upwards and senior stakeholders
Ability & experience of developing high performing marketing and social strategies and executing tactical marketing activities
Strong external network of external brands/music/cultural organisations and the ability to broker marketing partnerships
Experience of media buying
Customer driven and focused
Ability to use initiative to meet Company objectives
Commercially aware and up to date with Retail industry news
Highly motivated team player, committed to the company culture
Operationally excellent and driven to deliver on the ground results
Why work for us:
We provide an array of fantastic perks for our staff, including significant learning and development opportunities through professional qualifications, involvement in exciting business projects, and informal lunch & learns hosted by colleagues. Our company culture centres on caring for our employees and supporting their success. With diverse roles, you won't be limited to one area but have the chance to grow a broad range of skills and experiences.
Not only do we provide flexible working arrangements, empowering our employees to effectively manage their workload and time, but we also have other great perks , such as private health insurance and an exceptionally competitive pension plan!
Values & behaviours:
Our company purpose – to Reinvent Being Together – is about reimagining how individuals and communities come together, socialise, and enjoy dynamic experiences alongside one another in entirely new ways. Our values are the foundation of how we succeed together today, and how we will achieve together tomorrow.
Unibail - Rodamco -Westfield is an equal opportunity employer that embraces diversity of backgrounds, perspectives, experience, and skills. We stand against racism, discrimination, and bias of any kind. Diversity is vital to the success of our business, and we are committed to creating an environment of belonging.
We welcome, embrace, and make the most of people’s individual differences, including race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, and other legally protected characteristics.
