1
applicant
KHJ-5696; Marketing Consultant
at B2E Consulting Ltd London in London (Published at 03-09-2024)
B2E Support Line
: Not yet part of our community? We don't advertise all assignments, so if you're not yet connected, register here to make sure you receive details of all suitable consulting projects, as well as invitations to our networking events and training workshops.Project Summary
: Do you have expertise and experience in digital marketing, with demonstrated success in achieving growth goals of user engagement, retention, and transactions? Our client, a multinational consumer electronics & software company based in London, is seeking a Marketing Consultant to join their energetic team for a fixed term. The contract is initially 12 months with hybrid-working in London (in the office from Tuesday to Thursday).Key Areas of Work
: The key services you'll be providing include:- Cross-Functional Relationship Management: Build and maintain strong partnerships with internal and external stakeholders. Host regular forums to ensure alignment across initiatives, identify gaps and determine new marketing use cases.
- Campaign Strategy & Project Management: Collaborate with stakeholders to develop lifecycle touchpoints, driving campaign strategies, targeting, audience messaging, and experimentation for multi-product/multi-channel marketing efforts.
- Global and Local Campaigns: Work closely with international teams to align on global and local campaigns, ensuring consistent and effective communication.
- Performance Analysis & Optimisation: Partner with analytics to track marketing performance against goals, providing actionable insights to enhance effectiveness, while managing and executing campaigns/projects efficiently.
Mandatory Skills/Experience
: Successful consultants will be energetic and results-oriented, and able to demonstrate the following:- Proven global experience in digital marketing with a focus on user engagement, retention, and transactions.
- Skilled in leading lifecycle or affiliate marketing programs, ideally for e-commerce platforms.
- Strong ability to develop and execute cross-functional marketing campaigns, securing executive buy-in.
- Expertise in digital marketing analytics, tracking performance and testing results.
- Excellent relationship management skills with the ability to collaborate across teams and markets, coupled with outstanding communication and presentation abilities at all organisational levels.
Optional Skills/Experience
: It will be advantageous if you have the following qualifications:- BS/BA degree
- MS/MA/MBA
