applicants
UK Marketing Director
at Harri UK London in London (Published at 22-08-2024)
About Harri:
Harri is the first enterprise-ready workforce management platform built for the services vertical. The services vertical faces the greatest technological challenges that exist within the world of Human Capital Management and we believe they deserve a platform built from the ground up as a result. We have experienced a tremendous amount of growth since our 2012 inception and we have no plans on stopping that growth anytime soon. We are passionate about building a team of Service First-driven individuals who want to exceed the expectations of those who experience our brand.
If you’re a builder, or problem solver, and love the fast pace of a startup, it’s time to meet the Harri family.
The Role:
As UK Marketing Director, you will devise and implement a comprehensive strategy that will position the organization as the choice provider through compelling content marketing as well as driving demand generation activity to supply the sales teams with quality prospects. As UK Marketing Director, you will be a strategic, results-oriented coordinator who will manage marketing strategy, planning, processes, and systems. You will deliver the UK marketing results to create the top of funnel coverage needed to meet the business goals. As both a creative and logical coordinator, you will position the product and company for growth and tell the "Why Harri" story. This position reports to the VP, Marketing US and is based in London.
Key Responsibilities:
Demand Generation
Define and deliver the demand generation plans to meet top of pipeline and pipeline acceleration goals.
Manage and execute all demand generation plans to maximize the potential for Harri UK growth.
Plan and execute an Account Based Marketing (ABM) strategy within the enterprise market segment.
Plan and execute a scalable mid-market demand generation plan to drive higher volume and higher velocity prospects.
Content Management & External Communications
Working with the wider marketing team, build and execute on UK communications and content strategy.
Drive and support all external communications activities.
Manage and optimize UK content to achieve the maximum result from digital and demand.
Work with Customer Success to manage and drive the customer reference program to maximize the benefit of customer-specific stories.
Team and People Management
Define and build the marketing team growth strategy to support the business goals.
Develop and guide the future UK marketing team to exceed expected results.
Develop good strategic relationships with internal stakeholders and SLT/ELT.
Marketing Automation and Data-Centric Operations
Create and develop a marketing environment that supports the business goals through data, insights, evaluation and leverages the global marketing technology infrastructure.
Drive content and accuracy of CRM database growth/health and governance.
Guide data strategy development and infrastructure deployment, including technology ownership and marketing process governance.
Provide best practices guidance for infrastructure, processes, and data that achieve efficiency and effectiveness goals.
Ensure that marketing measurement drives performance review of key functions and campaigns including prospect management processes and metrics, prospect scoring, campaign execution and tracking, budget to pipeline and revenue, marketing automation systems, database health, and market segmentation.
Build and maintain a marketing technology stack that meets the needs of the business, is effective in engaging customers, and provides scale to our customer communications.
Marketing Budget & ROI on Marketing Investment
Track spend against the annual UK marketing planning and budget process (e.g. milestones, participants, actions, templates, calendar), ensuring marketing’s goals are aligned with sales and product goals.
Monitor performance of UK marketing spend and continually optimize return on investment.
Manage UK marketing activities and resources within budget allocation.
Evaluate, create and distribute regular internal reports on UK marketing progress.
External Relationships and Market Knowledge
Identify and manage relationships with external agencies.
Network with peers in the hospitality space to provide up-to-date market intelligence.
Develop good strategic relationships with suppliers, internal stakeholders, and ELT/SLT.
Requirements:
10+ years coordination in B2B operations & demand generation in high-growth SaaS-based companies.Expertise with marketing automation systems (Outreach, Hubspot, Salesforce.com, and other marketing tools).
Experience in developing and optimizing prospect management and campaign management processes.
Passionate about customer success and technologies that impact companies and their customers.
Demonstrated coordination skills, both in building teams and influencing company direction.
Create value propositions, Go-To-Market strategies and content aligned to specific market segments.
Ability to manage multiple priorities in a fast-paced environment, work collaboratively with cross-functional teams, and ensure high-quality deliverables with attention to detail.
Data-driven mindset with an affinity for ‘making the number’ and being able to attribute and track results to drive a positive ROI on all marketing activities.
Strong logical skills and passion for evaluating products, competitors, and market dynamics. Can quickly synthesize disparate data into a ‘position’ and craft messaging that connects with a diverse audience of stakeholders.
Passion for global business and culture. Proven coordination capabilities with the ability to understand multiple market dynamics, identify opportunities to drive growth, and effectively manage change.
Marketing degree.
A hands-on, “can do” attitude, and a drive for outcome-focused performance.
Key Success Criteria:
Delivery of the UK marketing plan aligned with business growth goals.
Maximize demand generation to meet annual business sales goals.
Optimize all activities to achieve the lowest cost per prospect, aligned by market segment whilst maximizing the number of prospects.
People Interfaces:
Sales team, Product management team, Senior Executive Team, Senior Coordination Team, External partners, suppliers, evaluators, and customers.
Budget Responsibility:
Marketing budget as defined annually.
