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M&C Saatchi UK are looking for a Social and Engagement Specialist who is passionate about social issues and social media: what trends are shaping it, what best practice looks like and how the landscape is changing.

This is a unique role that requires a skilled writer and social media native, with strong empathy and creative skills, excellent attention to detail and a problem-solver. You’ll have also worked with clients in the non-profit, NGO or charity sector previously, and be passionate about social issues and working on campaigns with wider societal impact.

What You’ll Do:

Content Development

• Own and manage social content calendars, developing copy and working alongside creatives and editors to inform content approach
• Develop editorial and content calendars for the month ahead, leveraging calendar moments, reacting to the news agenda, and amplifying relevant content from advocates
• Generate ideas and come up with new tactics for engagement across client channels
• Briefing production where required - storyboarding, design briefing, scripting video and recommending formats and executional approaches
• Publish approved content to approved social media channels in a timely manner
• You’re someone who stays up to date with content development, social trends and cultural moments, and you’re familiar with trending content, formats and current platform best practice
• Help inform reporting and performance insights utilising automated and native platform tools, tracking ongoing page and content KPIs
• Support the leadership team with regular campaign reviews, presenting results and learnings

Community Focus

• Manage the day-to-day activity of all social media and community channels on key accounts, including (but not limited to) Instagram, YouTube, Facebook, X (Twitter), TikTok
• Engage with communities via comments leveraging the established tone and personality of the organisation to foster a safe and inclusive environment
• Tone of voice is vital - you’ll be a confident writer who can write with tact, nuance and sensitivity.
• Manage ongoing audience engagement and community escalation process across organisational pages, escalating to relevant internal and external stakeholders from within MCS team and senior client stakeholders.

What you'll bring:

• Native social media user who can show a deep understanding of key platforms. You’re across trends, new formats, and clever ways to tell a story, and have strong points of view on what constitutes best in class
• A strong sense of personal empathy and creativity is particularly important for this role and client
• Experience in reactive social media
• At least 6 years experience in social media content, community management, social media or marketing roles
• Non-profit / charity / NGO experience preferred
• Previous experience running social channels for an organisation preferred
• Strong community management abilities
• Strong organisational and excellent verbal and written communication skills
• Experience in working in communications around sensitive or difficult subjects highly desirable
• Engaged in social issues
• Organised, proactive and diligent
A team player, collaborating with creative and strategy teams to react to changing context
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Nice to have:

• Experience of using social listening tools (eg Brandwatch, Pulsar, Netbase)
• Content development tools (After Effects, Photoshop, Canva etc)
• Short video / moving image content experience - scripting, storyboarding, editin
• An understanding of and experience with influencer marketing
• An understanding of paid social media and how it fits with broader strategy

Applications close: Monday, 2nd September 2024. No recruitment agencies.

M&C SAATCHI GLOBAL & SOCIAL ISSUES

A specialist division within the UK agency dedicated to using best-in-class strategic communications and social and behavioural change skills to help tackle some of humanity’s most important and stubborn problems. We combine world class creative thinking with deep local insight to create culturally relevant and simple ideas that create impact. The M&C Saatchi footprint provides us with access to strategic and creative expertise in every continent, but we have particular expertise in developing markets, fragile and conflict-affected states. Clients have included: UNICEF, USAID, DFID, Girl Effect, the Global Fund, the Gates Foundation, the Asian Infrastructure Investment Bank (AIIB), World Bank, CIFF, UNDP, WFP, civil society organizations, and many more. We are also looking to grow our footprint working with the private sector active across the Global Goals.

M&C Saatchi Global & Social Issues draws on M&C Saatchi’s global integrated resource, while bringing unparalleled understanding of how to operate within a multi-stakeholder environment and to support organizations at the intersection of the commercial and development spheres.

ABOUT M&C SAATCHI GROUP

M&C Saatchi Group is a creative solutions company that connects specialist expertise, fuelled by data, technology, and culture, to help clients navigate, create, and lead meaningful change. The Group operates across five core divisions: Connected Creativity; Passion Marketing; Global & Social Issues; Brand, Experience & Innovation; and Performance Media. Headquartered in London, operations span 23 countries with major hubs in the UK, Europe, US, Middle East & Africa, Asia and Australia. M&C Saatchi Group’s two principles, Diversity of Thought and Brutal Simplicity of Thought, guide how they build teams and solve problems.

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