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Data Analytics Senior Executive – F1 TV, Marketing Full Time

at Formula 1 London in London (Published at 22-08-2024)

F1 TV is a premier sports streaming service, delivering live and on-demand sports content to fans around the globe. Our mission is to provide an unparalleled viewing experience, and we believe that data-driven insights are essential to understanding and serving our audience better. We are looking for a talented Data Analyst to join our dynamic team and help us drive our business forward through data.. As a Data Analyst working on F1 TV, you will play a crucial role in analyzing and interpreting data to support our sports streaming service. You will work closely with cross-functional teams, including Product, Marketing, and Finance, to provide actionable insights that drive business decisions, enhance the user experience, and drive revenue growth. The ideal candidate is passionate about sports and data, has a strong analytical mindset, and is eager to make an impact in the sports entertainment industry. We’re looking for a self-starter to join us at this exciting time and help us take the next step forward in our analytics capabilities. The Role
  • Data Analysis and Reporting
    • Analyze user behavior, subscription trends, paid media, and content performance to provide actionable insights
    • Create and maintain dashboards and reports to track key performance indicators (KPIs)
    • Conduct ad-hoc analyses to support strategic initiatives and business decisions
    • Perform regular data quality checks to ensure data accuracy and integrity
  • Budget and Target Setting
    • Assist with the creation of budget and target setting (revenue and subscribers)
    • Support new business opportunities by developing forecast models and business cases
  • Insights
    • Work closely with product, commercial, marketing teams to understand their data needs and provide relevant insights. Translate business requirements into technical specifications for data projects.
    • Support overall strategy work (ex: new market entry, new content creation, pricing) by developing models and working alongside the Research and Strategy teams
  • User Segmentation and Personalization
    • Develop and maintain user segmentation models to support personalized content & comms recommendations
    • Analyze the effectiveness of personalization strategies and suggest improvements
  • Market and Competitor Analysis
    • Conduct market research and competitor analysis to identify trends and opportunities
    • Provide insights to support acquisition, content and marketing strategies
About You
  • Experience in an analytics role- client of agency side
  • Having built complex dashboards with data coming from multiple sources
  • Having built complex business models
  • Having worked with large databases
  • Understanding of and experience using analytical concepts and statistical techniques to develop actionable recommendations for business units.
  • Experience with PowerBI, Marketing Analytics, SQL, Data, Insight, Tableau, Google Analytics
  • Able to filter high volumes of information to focus on key insights
  • Ability to Navigate imperfect data sets and complexity/ambiguity of analysis to derive clear insights and actionable results
  • Storytelling abilities through data
  • Attention to detail and high levels of accuracy
  • Able to prioritise workload in a high output environment
  • Personable with ability to persuade and influence stakeholders
  • Ability to explain complex concepts in simple ways
  • Display self-motivation and a self-starter mentality
  • Inquisitive personality and able to draw inspiration and recommendations from external sources
  • Ability to work in a matrix environment with different stakeholders
Division: Commercial


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