applicants
Channel Marketing Manager - Sharpie, Parker
at Newell Brands London in London (Published at 21-08-2024)
Job ID: 724
Position title: Channel Marketing Manager – Sharpie, Parker
Location: London (Hammersmith), UK
Reports to: Senior Marketing Manager, FW & EDW
Contract type: Permanent, full-time, hybrid working system
Your Role & Team in a Nutshell
As a Channel Marketing Manager, you’ll be pivotal in achieving this year’s business goals and preparing for the next within a specified region. Your role involves adapting global strategies to regional markets, collaborating with various departments to drive sales, analyzing business trends for growth, engaging consumers to increase purchases, and using digital insights to boost omnichannel performance.
Based in our office in London, you’ll be part of an international Marketing team of five, working with iconic brands like Parker, Sharpie, PaperMate, Elmers and others.
We will help you achieve your goals and develop by providing regular feedback and access to online training courses.
Your Key Responsibilities:
- Tailoring Global Strategies: Adapt the global brand strategy to fit regional marketing and business objectives.
- Regional Brand Management: Develop and implement regional brand, distribution, and merchandising strategies.
- Portfolio Development: Define and manage the regional product portfolio, focusing on core offerings and new innovations.
- Financial Performance: Support the leadership team in achieving the region’s P&L goals and delivering revenue and profit targets.
- Budget Oversight: Manage the regional advertising and promotion budget effectively.
- Marketing Campaigns: Support public relations and brand communication plans, including the activation of local advertising campaigns.
- Data-Driven Decisions: Use analytics to inform the innovation pipeline and improve product assortment, focusing on increasing market share and margins. Calculate ROI of events, advertising and projects.
- Competitive Analysis: Regularly study competitors to inform pricing and promotional strategies.
- Sales Support: Assist local sales and marketing teams in expanding distribution channels.
What You’ll Need
Minimum:
- Demonstrated experience in brand activation management, trade / channel management, brand management with strong retail and online experience in FMCG or Consumer Packaged Goods sectors
- Experience diagnosing business performance using tools like Nielsen, IRI/Circana, NPD or other systems measuring POS and shipment data
- Fluent in English (written & spoken)
- Good command of MS Office, especially Excel and PowerPoint
Your advantage:
- Exposure to consumer insights and leveraging analytics of primary and secondary research, emerging trends, POS results and competitor/category actions
- Excellent communication skills – both written and verbal
- Convey complex issues with strong communication and presentation skills.
What You Gain
Newell Brands has a strong footprint in the EMEA region, with several thousand employees spread over many corporate offices and manufacturing facilities. You might recognise some of our iconic brands, like Parker, Sistema, Spontex, Crockpot, NUK, Coleman, and Yankee Candle, to name a few.
Join us and benefit from:
- Flexible hybrid working system (on average 3 days in the office and 2 days at home p.w.)
- Unlimited access to LinkedIn Learning – 17,000+ courses for your professional and personal development
- Corporate Citizenship Philosophies – environmentally sustainable and socially sensitive business practices
- Discounts on some of our products from brands Parker, DYMO, Sharpie, Contigo, and others
- Employee Referral Program – an opportunity to get a bonus
- Global Service Anniversary Program – recognition of milestone service anniversaries and birthdays
- Give@Newell – paid time-off for charity activities dedicated for local communities right where you live/work
- Access to Employee Resource Groups that foster Diversity & Inclusion
- Core Values: Integrity, Teamwork, Passion for Winning, Ownership, Leadership
Are you interested?
If so, please click on “Apply Online” on this site and upload your CV.
If your application is shortlisted, our recruiter will invite you for an initial phone interview.
By submitting your CV you acknowledge having read Newell Brands’ Privacy Statement for Job Applicants available at https://privacy.newellbrands.com/job-applicant/ If you wish to be considered also for other suitable positions with the company, please explicitly indicate so on your CV/motivation letter
