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Senior Product Marketing Manager, Prime Video Channels Full Time

at Amazon Digital UK Limited London in London (Published at 21-08-2024)

  • Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
  • Experience building, executing and scaling cross-functional marketing programs
  • Experience leading go-to-market for consumer software or hardware product launches
  • Experience in marketing or marketing research
  • Experience using data and metrics to measure impact and determine improvements
  • Experience presenting metrics and progress to goal to senior leadership
Prime Video is shaping the future of entertainment. Our mission is to build the most loved and talked about premium entertainment video service. Not only are we a one-stop hub for award-winning original programming such as Jack Ryan and The Boys, we also offer customers the ability to add-on subscriptions to Channels like Max and Paramount+, rent or buy the latest titles, and stream live sports like the Champions League Final, all in one app. Additionally, our multi-dimensional experience allows subscribers to fully immerse themselves in their fandom: to read the book, to listen to the soundtrack, to buy the costume, to replay live sports in real time, and more. And that breadth and connection to the Amazon family of brands, along with the support of a passionate and diverse global team, makes Prime Video a company where creators and makers of all kinds can build their future. And we're just getting started.

Prime Video is seeking a product marketer for Prime Video Channels, the service that lets Prime members add-on subscriptions like Paramount+, DAZN, Max, Discovery+ and more, all with no cable subscription necessary. Prime Video Channels is live in 9 countries in Europe, including UK, Germany, France, Italy, Spain, Netherlands, Belgium, Sweden and Poland and is changing the way people watch TV and enjoy entertainment. To help us achieve this vision, we are looking for a Senior Product Marketing Manager to join the Prime Video Channels Marketing team. In this role, you would be responsible for defining how to market our content and channels products on the Prime Video app and drive subscriber growth across our large and growing service of channels across EU.
You will be expected to (1) work across PV product marketing teams to create, deliver and analyze storefront and product marketing experiments to optimize customer experience and drive business growth, (2) work with product management teams (such as storefront personalization and PV Ads) to influence roadmap and product features for Channels customers, (3) develop comprehensive marketing strategy (go-to-market plan, promotions, and/or launch strategies) for top channel partners, and (4) dive deep into performance KPIs, and identify gaps between teams, processes, and plans to scale wins and optimize performance on an ongoing basis.

Lastly, you will have a proven track record for driving results, working autonomously to identify and resolve gaps to goals and have experience working cross-functionally and with leadership to deliver.

  • Experience using any of SQL or other analytical tools for conducting data analysis
  • Experience with customer segmentation, profiling, and targeting
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/content/en/how-we-hire/accommodations.


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