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Description

At Energy Aspects, our talented people and teams are the foundation of our success. We are seeking a Marketing Automation Manager to drive demand generation, optimise campaigns, and enhance lead conversion. As this is a new role within our growing team, you will use your marketing automation expertise to drive fresh perspectives and innovative strategies to shape our marketing automation efforts.
Your expertise will be crucial in building and fostering collaboration and driving continuous improvement in our marketing initiatives, which are focused on clients from world-leading organisations across the energy and financial sectors. You will also shape sales and marketing alignment via technology, demonstrating the power this collaboration can bring.
In return, we provide a supporting and inclusive environment where you can grow and make your mark in the vibrant energy sector, mentored, and guided by our respected experts. Our high-performance collaborative culture rewards initiative and drive, offering excellent remuneration, long terms incentives and exciting work.

Duties

Marketing Technology Management:

• Oversee the implementation, integration, and maintenance of marketing technology platforms (e.g., marketing automation, CRM, analytics tools)
• Evaluate and recommend new marketing technologies to improve efficiency and effectiveness
• Ensure seamless integration between marketing systems and other business tools

Marketing Automation:

• Develop and manage automated marketing campaigns, including email marketing, lead nurturing, and customer segmentation
• Create and optimise workflows, triggers, and rules within the
  marketing automation platform

Lead Management:

• Manage lead scoring, routing, and assignment processes to ensure timely follow-up by the sales team
• Collaborate with the sales team to optimise lead handoff and improve lead conversion rates
• Monitor and report on lead flow and pipeline metrics

Data Management and Analytics:

• Ensure data accuracy and integrity across all marketing systems
• Develop and maintain dashboards and reports to track key marketing metrics and KPIs
• Analyse marketing data to provide insights and recommendations for campaign optimisation and strategy

Process Optimisation:

• Identify and implement process improvements to streamline marketing operations and increase efficiency
• Develop and document standard operating procedures (SOPs) for marketing processes. Work with the wider business to improve process
• Train and support the marketing team on best practices for using marketing technology and automation tools

Compliance and Governance:

• Ensure compliance with data privacy regulations (e.g., GDPR) and industry best practices
• Implement and enforce data governance policies and procedures
• Conduct regular audits of marketing systems and data to ensure compliance and accuracy

Collaboration and Communication:

• Work closely with cross-functional teams, including research, sales, IT, and product, to align marketing operations with business goals
• Provide regular updates and insights on the performance of marketing operations and automation initiatives
• Foster a culture of continuous improvement and innovation

Requirements

• Expertise in marketing automation platforms (e.g.Pardot, HubSpot) and strong understanding of CRM systems (Salesforce), with 5yrs+automation experience.
• Proficiency in data analysis tools and software (e.g., Google Analytics, Tableau). Strong Excel skills and ability to work with large data sets. High level of accuracy in managing data and executing campaigns.
• Ability to analyse marketing data to derive actionable insights.
• Strong problem-solving skills to optimise marketing processes and campaigns.
• Experience in A/B testing and campaign performance analysis.
• Strong understanding of customer segmentation and targeting.
• Excellent organisational skills to manage multiple projects simultaneously with the ability to set priorities, meet deadlines, and work under pressure.
• Ability to develop and implement marketing automation strategies that align with business goals. Experience in creating and managing nurture journeys.
• Excellent written and verbal communication skills with an ability to convey complex technical information to non-technical stakeholders.
• Experienced in building sales and marketing alignment.
• Willingness to stay updated with the latest marketing technologies and trends, as well as propose and implement innovative solutions to improve marketing efficiency.
• Experience in developing training programmes for marketing automation tools and processes

Desirable Skills:

• An interest in commodities, energy or financial markets would be beneficial.

Benefits

Welcome to our unique workplace where a passion for our industry-leading product sits at the heart of who we are.
Life at EA is completely eclectic, fostered through the global nature of the business and a real appreciation of the many cultures of our diverse team. We unite as a single, cohesive team through an array of social clubs that cater to a spectrum of interests, from running and yoga to football and culinary adventures. These groups create a collegial and dynamic atmosphere that extends beyond work, promoting a healthy and balanced lifestyle for our team.
Our strategically located offices are all set in prestigious buildings, offering you the convenience of nearby gyms, retail therapy, diverse dining options, and accessible public transport.
Our office spaces are thoughtfully equipped to enhance your day-to-day experience whether working independently or collaborating with teammates. Enjoy the simple pleasures of a freshly brewed coffee, healthy snacks, and a social space for celebratory moments. One of the unique traits of life at Energy Aspects is the way our international colleagues often delight us with treats from around the globe. It’s safe to say you’ll never go hungry in our offices!
We recognize your contribution with a competitive compensation package that includes annual bonuses, comprehensive private health insurance, and substantial pension contributions. Additionally, we offer company share options, subsidized gym memberships, and a generous holiday policy to support your financial and personal well-being.
Join a company that values your professional growth and personal fulfilment, all within a supportive and engaging environment.

About Energy Aspects

Energy Aspects is a data & intelligence company that provides analysis of energy markets. We offer our clients in-depth coverage of market fundamentals, price movements and the geopolitical context. All of our research is independent and draws on our extensive proprietary data models and network of contacts within the global oil and gas industry.

Our goal is to provide strategic advice, based on data models and objective analysis, to each of our customers. We offer a selection of subscription services, spanning our products, to meet the needs of different client groups.

We are proud to be an equal opportunity employer and promote diversity within our workforce. As an international business we are determined that suitably qualified persons will never receive less favourable treatment on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status, race, veteran status or any other basis covered by appropriate law.