applicants
Subscriptions Marketing Manager
at William Reed Business Media Ltd London in London (Published at 21-08-2024)
Who we are
We are William Reed.
We are the leading expert in the global Food & Drink industry.
From manufacturing through to retail and hospitality – we provide the inspiration, insight and connections to power our customers’ success.
We have offices in Gatwick and London, UK; Montpellier, France; Singapore and Chicago, US. In line with the Company’s current Agile Working Policy, the successful candidate would be eligible to work part of the week from our Crawley office and to work remotely for the rest of the week. The successful candidate will also be required to work from the London office occasionally.
Position
Are you skilled in driving subscription growth through innovative marketing strategies? Do you have experience executing multi-channel campaigns with a strong focus on ROI? Can you collaborate effectively across teams to deliver exceptional results?
We have an exciting opportunity for a Subscriptions Marketing Manager to join our team, developing high performing subscription marketing campaigns.
What you’ll be doing:
- Planning and implementing effective, targeted integrated marketing campaigns that drive leads and gain subscribers. Utilising the full suite of marketing channels including social media, email marketing, websites, paid media, partnerships etc.
- Project management of the creation of a suite of marketing collateral, including digital, print and video assets. Actively monitoring the brand identity and tone of voice, curating and creating copy, and briefing collateral into design teams.
- Tracking, monitoring and assessing performance of all marketing activities; developing and maintaining full campaign reporting with ROI and other KPIs.
- Working with Marketo/Adobe Campaign to execute digital marketing campaigns.
- Developing online entry points to attract new customers, leading to conversion.
- Working on Salesforce and Pardot to maximise corporate subscriber growth.
- Managing relationships with agents, agencies, and designers.
- Collaborating with other departments such as editorial, digital development, adops and commercial teams.
- Researching new digital marketing techniques and technologies and advise on best practice and KPIs.
Requirements
What you’ll need:
- Strong marketing experience, preferably with direct exposure to marketing digital subscription products (eg Business Information, SaaS, Enterprise licences)
- An understanding of content marketing and how it can be utilised to drive leads, and direct sales conversions.
- Knowledge of subscription models.
- Ready to collaborate within a team, experiment with new ideas, and drive impactful results through innovation and creativity.
- Experienced in working within a results-driven environment, consistently meeting or exceeding targets.
- Excellent verbal and written communication skills.
- Strong analytical skills and use of excel/data packages.
- Extremely well organised and able to manage and prioritise a diverse and sometimes time-pressured workload.
- Skilled at networking with peers and managing cross-functional relationships to support business objectives.
- Experience with the following programmes is an advantage: Advance, Pardot, Salesforce.
- Experience of marketing automation an advantage.
Other information
- 25 days annual leave in addition to bank holidays- increasing by one additional day after 6 years, up to a maximum of 30 days.
- An additional day of leave for you to take on a cultural celebration day or on your birthday if you like. A day for you! At William Reed, we call this our “MeDay”.
- A volunteer day to take for supporting a chosen charity and giving back to the community.
- Opportunity for hybrid working
- Contributory Pension
- Life Assurance Scheme
- Group Income Protection
- Enhanced family-friendly leave pay entitlements
- Wellbeing benefits, including: A health care cash plan, Employee assistance programme and a 12-month wellness calendar for company-wide health, wellbeing, diversity & inclusion awareness dates.
- Cycle to Work Scheme
- Electric Car Scheme
Why work for us:
We provide a supportive work environment and are committed to maintaining a healthy work/life balance for all of our employees. Working for William Reed means that you will be joining a stable organisation that is committed to developing its employees and brands.
We warmly welcome and encourage applications from talented individuals of all backgrounds and characteristics.
