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Department: Mobile for Development (M4D)
Team: Marketing
Location: London with hybrid working
Position type: Fixed Term Contract until 31st March 2026, Full-Time What the hiring manager says
“This role presents a unique and significant opportunity for anyone that is interested in international development, specifically financial inclusion, wants to enhance and develop their career in marketing and enjoys line management. The role is part of two teams, Mobile for Development Marketing, which is comprised of 11 team members and the Mobile Money programme, which has 12 team members. We are looking for someone who is highly organised, energetic, collaborative and focused on delivering the best content in the most efficient and effective manner.”
Phillip Ramgobin, Marketing Director, Mobile for Development About the Team Mobile for Development (M4D) is a dedicated global team within the GSMA, which brings together our mobile operator members, tech innovators, the development community and governments, to prove the power of mobile in underserved markets. We identify opportunities and deliver innovations with socio-economic impact that tackle the challenges of digital and financial inclusion, gender equality, climate and humanitarian action, agriculture and utility service provision. About the Role The Mobile Money Marketing Manager will be the lead for delivery of all marketing activities and content across the Mobile Money programme. This will include the planning, development and production of content and collateral, contribution and collaboration on internal and external events, alongside promotional activities across a range of channels and media. Success in this role will involve contributing to the achievement of programme KPIs but also demonstrating consistently creative approaches, expansive marketing activities that broaden audiences and raise engagement, alongside high performance from relevant direct reports. About You

• You will have demonstrable marketing experience across all channels, including digital, social media, email, search engine marketing, events and printed or physical collateral
• You will have notable experience planning and executing multi-month marketing campaigns utilising limited budgets to achieve specific KPIs, under strict deadlines
• You will have an understanding of defining and categorising audience demographics, and characteristics, alongside the utilisation of targeting techniques
• You will have demonstrable experience of developing and producing content across a range of formats, including but not limited to PDF documents, videos, brochures, PowerPoint presentations, promotional imagery and infographics
• You will have experience in managing direct reports, ideally at multiple levels of seniority
• You will have notable experience in tracking, analysing and extracting data regarding marketing performance metrics, with an ability to interpret information and provide recommendations and conclusions, leading to specific outcomes
• You will be comfortable working with, and have an understanding of, managing a variety of internal and external stakeholders, at differing levels with competing demands and requirements
• You will possess the ability to interpret complex, technical information and be able to express it clearly, in a simplified and comprehensible manner
• You will have experience in working on, managing and promoting events, including but not limited to, engaging with external speakers and event hosts, organising and liaising with multiple in-house teams and disseminating information to all relevant stakeholders
• You may have an interest in the development sector, in advocacy and an understanding of mobile technology and digital innovation

Contract type Fixed Term Contract (Fixed Term) Worker type Employee What We Offer Working at the GSMA offers you unparalleled access to the mobile industry. We offer a chance to truly shape the direction of mobile, whatever your role. By joining the GSMA, you will be exposed to a fast-paced rapidly evolving environment, working on global solutions, genuinely fascinating and industry-changing projects and a stimulating and dynamic environment designed to enable you to flourish. In addition to architect-designed offices and competitive compensation, our benefits include fantastic learning & development opportunities, generous holiday allowances, four additional days off for professional development and many others. To learn more about the GSMA, visit our career site , our LinkedIn page and our Twitter page. Being You at the GSMA We are one of the most diverse companies you will ever come across, we care deeply about equality and inclusivity and aspire to be the best at it. Your well-being and work/life balance is important so if you prefer to work flexi-time or a day from home, just ask. We’re keen to ensure everyone is equal, represented and connected so we particularly encourage applications from all demographics. The success of the GSMA year on year will continue to be contributed by people from all walks of life. GSMA Values Our values not only drive our culture – they shape how we work and interact inside and outside our global organisation. Passionately driven We approach everything we do with unparalleled capability, tenacity and commitment, knowing that the challenging scale, pace and complexity of our work is what leads to its world-changing impact. Insightful leaders We continually develop and engage our expertise, insight and creativity so that we’re always ready to respond to the changing landscape with authority, agility and nuance. Stronger together We lean on each other so the industry can lean on us, embracing our diversity by actively seeking out perspectives and skill sets beyond our own, fuelling each other’s successes and constantly asking how we can help. Underpinning our values is our collective mindset to show up purposefully as good human beings every day, in every situation. When we’re at our best – we are collaborative, considerate and compassionate to others, and we create a safe space for one another to thrive, assuming positive intent in our colleagues. And if we aren’t at our best and the pressure is on – we feel free to be ourselves but still remain curious, lean into the tough stuff and we are always respectful to others and accountable for the part we play.