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Marketing Development Manager

At Impetors we are seeking a skilled Marketing Development Manager to join our team. The ideal candidate will be responsible for developing and executing marketing strategies to drive company growth and brand awareness.

Key Responsibilities:

• Analyse market needs to identify new opportunities for expanding the customer base and increasing the revenue of the existing business.
• Define marketing performance measurements in alignment with marketing objectives and strategies.
• Analyse new market trends, business opportunities and market segments in local landscape.
• Analyse past performance of collections, categories and campaigns to improve marketing effectiveness and return-on-investment (ROI).
• Developing social media and digital strategies to support sales and marketing.
• Implement all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
• Measure and report performance of all marketing campaigns including digital paid campaigns, and assess against goals (ROI & KIP’s).
• Utilize strong analytical ability to evaluate end to end customer experience across multiple channels and customer touch points.
• Evaluate emerging technologies. Provide thought leadership and perspective foradoption where appropriate.
• Brainstorm new and creative growth strategies for domestic marketing campaigns, brand communication and communications materials.
• Generate ideas and strategies based upon data-driven insights and recommendations.• Research new markets, develop relationships with companies or prospective clients, and present sales pitches.
• Expand the customer base by conducting studies to identify potential growth areas and planning new marketing campaigns.
• Manage service agreements with business partners. Negotiate with domestic partners on new and on-going business collaborations.
• Demonstrate excellent communication, presentation, and negotiation skills, as well as leadership and teamwork skills.
• Train and lead the marketing team and supervise other staff members.
• Review marketing measures to enhance programme strategies, product offerings and business competitiveness.

Requirements:

• Education: A masters degree in marketing, or a related field.
• Experience: Typically,5-7 years of experience in marketing development and digital marketing or related roles, with a proven track record of driving growth.

Interested candidates are encouraged to apply by sending their resume. Applications will be reviewed on a rolling basis until the position is filled.

Job Type: Full-time

Pay: £38,500.00-£39,500.00 per year

Benefits:

• Company events
• Company pension

Schedule:

• 8 hour shift

Education:

• Master's (preferred)

Experience:

• Digital marketing: 1 year (preferred)
• Marketing: 1 year (preferred)

Work Location: In person

Application deadline: 02/09/2024
Reference ID: IMPMDM002
Expected start date: 01/10/2024